Technical SEO: Four Important Factors for Website Ranking and Performance
Technical Search Engine Optimization (SEO) is very important for website ranking, content performance, user experience and traffic growth. What most of us mean or understand by technical SEO is a number of most common on-page practices like H tags, Meta tags, image tags, URLs, etc. Apart from these simple things, there are many technical aspects of on-page SEO which many are not aware of or don’t care. Here is a discussion on four technical SEO factors for your perusal:
Pagination is one of the technical things that affect the number of views and clicks for any website or blog. Wrong or improper pagination badly affects not only user experience but also the way search engine spiders crawl the pages. Many websites have ‘Next or Newer Posts’ and ‘Previous or Older Posts’ buttons for users to browse the listing of blog posts or articles. It may be somewhat convenient for human users, not search engine bots. It is difficult for non-human users to crawl a number of posts using only those two buttons. The numbering pagination like 1,2,3,4,5,6,7,8,9,10…Next is the best solution for human users and search engines.
Schema.org markup is another technical aspect of search engine optimization, which many either ignore or are not aware of. It helps Google break down a blog post into various components and identify those individual components. To say in simpler terms, Schema.org markup is implemented across a blog so that search engine spiders can easily understand types of content on blogs or web pages. With this in place behind a blog or website, Google can easily identify a post, its heading, subheadings, images, anchor texts, hyperlinks, category, publishing date, author’s name, author’s image, etc. Search engines use this data to customize search result snippets and display of those blog posts or web pages.
Usually most blogs have more than one category of posts. Each category is an individual topic. Most of the times, categories have sub categories. Listing of categories and sub categories as individual topics on a page is good for users and search engines as well. Treat the page displaying those topics as an individual webpage. Add Meta title, target keywords and a description to it. Add custom H1 and introduction to it. Like other webpages, this page too will be crawled and indexed by search engine bots. Moreover, users can easily browse categories and sub categories to choose topics.
Another very useful technical aspect of SEO is HREFLANG tag. It is related to local or geo-specific SEO. If a blog post or webpage has alternative versions in different locations and languages, HREFLANG tags are used to help search engines differentiate between them. If you want Google to treat a main webpage and its French or Spanish or Chinese alternative version differently, use these tags. It also works like a canonical tag to tell Google to treat your page as an individual or original one if there are duplicate versions. It also helps search engine spiders crawl and index local content in local directories. Correct placement of HREFLANG tag boosts geo-specific SEO.