Web design is a confluence of art, science and commerce. It is a process of designing an identity aesthetically and integrating the best possible features technically for the marketing purpose. Hiring a web designer who just knows the fundamentals of website design may be a great mistake. Below is a checklist of skills which you need to check with the profile of professional web designers:
A web designer with an eye for aestheticism is the right designer for you. No matter how professional or business-oriented a website you dream of, aestheticism defines the beauty of design. Aesthetic design does not always refer to very creative or artistic design. Aestheticism also refers to the harmony of multiple various design elements. Designers having no eye for it cannot put the design elements in harmony, which results in a mediocre website. A website with great look and feel results from harmony of components of design. Aestheticism is the first and foremost condition to choose a designer on the basis of.
Do check a designer’s knowledge of HTML before hiring him / her. HTML coding is the basic framework of web pages. A designer knowing the basics of HTML is the right designer for you. Not knowing HTML coding may be okay with some designers, but it is a necessity in case of most designs. HTML skill adds to the versatility of a web designer’s profile. A designer having HTML knowledge can design websites purposefully and ensuring great usability. Even basic knowledge of HTML coding helps to create demo sites.
Business website design involves both creative aspects and marketing aspects. A professional designer having some knowledge of marketing can deliver the best in this respect. Experienced designers who have been into web design profession know which features and functions of a website help to market a business. They make sure to put this knowledge in place while designing business websites. Marketing design or design for marketing is something that keeps evolving from time to time. Make sure to check a professional designer’s portfolio of work so that you can have a fair idea if he has created business websites and in which niches.
Would you like to stay ahead of the current time or go past it? If you choose to have a website with futuristic design, make sure to hire a professional who keeps up with the current trends and has a vision of upcoming trends. What matters more is how the design decides on the possible features and functions of a business website in compliance with the current and upcoming trends. Not necessarily, a website must be trendy. It depends on the purpose, the industry, the business niche, the target audience and likes, which a professional web designer does best know. A designer having working knowledge of the best web design practices is the right one for your ambitious project.