Let’s face it – the old days of newspaper ads and magazines are gone as most of us research online to shop for our favorite products. According to a recent search from Verisign, 9 out of 10 consumers love to research online before shopping for any product. On the other hand, the ROBO (Research Online Buy Offline) economy has revealed that more than 80% of consumers love to use smartphones to research products, and 45% of consumers love to read reviews before buying a new product. So, you must be wondering what these statistics have to do with an Insurance Broker Web Designer.
Being an insurance broker, can you afford to be absent on the internet? Definitely not!
But before you can reach out to an insurance broker web designer, you have to understand the online market in detail. To help all the insurance brokers, we have conducted in-depth research on website design tips and techniques.
Are you looking for an insurance agency website designer in New York? Please, read the tips mentioned below.
Before discussing tips and techniques, we have to understand the importance of a website and why insurance agents need it to thrive in the highly competitive market.
Here are some of the best reasons you can consider before finding a web designer in New York for your insurance website.
Time is the most valuable asset in the digital age, and most of the working population doesn’t have time during the day. So, they conduct their online research nights and during weekends and holidays. Having a website for the insurance domain means your potential consumers can contact your business and learn about different policies. Your potential consumers can also leave a voice mail or an e-mail to contact you, and you have the best chance to win them before they leave.
Undoubtedly, you cannot be available 24/7, so you can provide them with a few timelines or when you will be responding to their query through automatic messaging platforms or AI build chats. In short, the website helps modern insurance agents in connecting with potential consumers.
2. Expand your client base:
If you want to attract global clients, you will need to maintain an online presence. It can be challenging to overcome local competitors; hence a website can help you establish your global presence. People from all around the planet will come to know about your services and can use the contact to avail your services. Moreover, maintain a successful global presence will also make you reputable in the local market.
3. Helps in establishing trust with consumers:
Humans love to imagine things, and the same goes for product selection. We all have a basic instinct of expecting any circumstance before it strikes. For example, if a person is looking for a pet sitter, they will research whether the pet sitter administers medicine at the right time, takes their pet for a walk, feeds them with the schedule offered by the owner, and clean their messes. Pet owners want to develop trust in pet sitters before leaving their pet in the hand of strangers.
Whether pet sitting or buying an insurance policy, consumers have few doubts and expect insurance agents to convince them by answering their queries. Maintaining an online presence can help your target consumers understand who you are and why you are the best choice for their needs.
4. Improvise customer-service standards for existing customers:
Apart from attracting new consumers to your business, you can also use your website to stay with your existing clients. There is no doubt that you will have an FAQ section that will comprise a lot of details associated with the confusion of consumers. The FAQ section can be helpful for both new and existing clients, and you also get a chance of free marketing as your old consumers might recommend others to join your network.
5. Outperform your competition:
Well, there was a time when websites used to be a premium asset for market leaders. Still, today it is a necessity if you want to survive in the highly competitive market—being an insurance broker, if you don’t have a website, you have to get ready to face the best. A website gives you an opportunity where you can offer the best to consumers than your competition. You can advertise your business through a reliable source and can use it to win clients and business.
Whether you have to sell cakes or health insurance policies online you have your own challenges to deal with, every insurance broker website is different from other and has their own requirements.
However, there are a few website design basics that you must expect from your insurance broker web designer.
1. Content management:
A common mistake majority of insurance brokers make they love to go with free website builders on the pretext of saving few bucks. We might be hurting your feeling by saying this.
If you have to build a free insurance broker website, then it is most likely of poor quality, and your website can’t generate leads and attract clients. There are hundreds of insurance websites out there that spend thousands of dollars on their website; hence it might be difficult for your business to rank.
In simple words, you get what you pay.
Creating a free website, you get a box that says you have a website which will literally make no difference.
If you really want to make the most out of your investment, we can help you in creating a robust website using reliable platforms. Without any doubts, wordpress powers 1/3 of websites on the internet, and the CMS or Content Management System has proven its worth to the world.
2. Importance of responsive designs:
According to recent research, more than 50% of web traffic is generated through mobiles, and only a handful of consumers use laptops and computers for research.
The term responsive web design means creating websites that efficiently run on both desktop and mobile. As you already know, mobile users are the priority. You must go with responsive themes.
If you are still using a desktop website to attract consumers, you must immediately shift to mobile websites to see your conversion rate doubled.
3. Site performance and speed actually matters:
As mentioned above, free websites are of no use; similarly, they are also slow, which can work terribly. According to recent research, an average user hardly stays on a website for 30 seconds and switches it if they don’t find what they are looking for on the website, so if your website takes the same amount of time to load your visitor leave before you get a chance to impress them.
It is the same feeling your consumers experience when your site partially loads or takes more time to load. Imagine you are visiting your favorite fast-food chain, and the receptionist stares for you 5 minutes before asking what you need. If the receptionist doesn’t respond to you quickly, you are going to leave the restaurant the same consumers are going to with your business.
You can use various tools to check the speed and performance of your site, and you can ask your web designer New York to improve the site performance and speed.
4. Contact information:
Without any doubt, you will be having your contact form, phone number, and e-mail address at the bottom of your web page. Having your contact information displayed at the bottom of your website is fine, but you will have to keep the mobile navigation menu in mind.
You have to double-check whether your contact information is visible on the mobile website. You have to also try your best to fit your contact information at the top like various other insurance brokers in the market.
Like we said before, various insurance brokers build an insurance website to ensure that they can tick in the website checklist. On the other hand, some also ensure that they are not outdated or outperformed by their competitors. You have to keep in mind that websites built for online presence will add zero functional value to your business.
At the same time, if you feel you need a website, then categorize your needs and take the best advice from the best web designers in New York before you start your venture.
We will not recommend you build your brand’s website on your own because it can be time-consuming, and the chances of messing it up are quite higher. You can use the tips mentioned above before consulting a professional web designer and categorize your needs.
D.Banerjee an experienced Insurance Broker Web Designer has the experience of building websites for multiple insurance brokers with ease. He has been serving the industry since 2004. When the concern is about building a robust insurance broker website, they are the best on the website.