And in a minute, you’ll know why. It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that one of the most common questions we get is around crafting titles.
You have written a great article infusing facts and insights from a niche to benefit a target group of audience. Though your mental energy drained out, the outcome is impressive. However, it will deliver results when it will fetch views, and your happiness will double up.
Blog titles or article headlines should be specific, expressive and communicative. Titles should reflect the content of blog posts and articles which relate to their target audience. A great headline should communicate a benefit and convey a message to the reader. It should address a specific need of the reader in a specific way. For example, the title “Why Beauticians and Makeup Artists Should Have a Mobile Website” refers to the benefits of having a website to a target audience comprising beauticians and makeup artists.
Listing titles and headlines are great ones. These are not only search engine friendly but also user friendly. If a blog post or article lists a few benefits or features or specifications of a service / product, the title should highlight it. For example, the title “Four Ways You Can Use CMS Features to Save on Maintenance Costs” makes the purpose of this post clear to those who are looking to have minimal website maintenance costs. Such blog titles and article headlines are precise as well as concise.
Use of keywords is one of the parameters of crafting good headlines / titles for online articles. In the SEO speak, specific keywords are part of the language that a specific group or audience uses online. You should speak the language of your target audience in order to reach out to them. Besides, blog titles with relevant keywords are easy to be found among search results. For instance, the title “Latest Website Design Trends” is combined of two keywords: website design and design trends. Another example in this respect is the title “Website Design and Development Features for Law Professionals” combining three keywords.
Do craft tittles or headlines in such a way so as to create a sense of urgency or immediacy among your readers, obviously according to the content of blog posts or articles. Though this approach is a traditional one, it never fails to work. It hits the target audience and makes them spring into action. For example, the title “Promising Solutions to Design Mistakes in Your Business Website” highlights the possibility of a problem and suggests solutions to it, which makes businesses, think if their websites have user-friendly impeccable design.
Controversy does always work. It piques people’s interest and arouses their curiosity. Somewhat controversial or negative titles stand many chances to hit the jackpot. For example, the title “Info graphic Design: To Invest or Not” hits the dilemma that many businesses go through. Such titles pique their interest in the subject and make them go through the content till the end. A little controversial or negative title makes people think.