If your company is a brand which has evolved over years, what can be better than connecting the target audience with the history of your brand evolution through redesign of the company website? The consumers of a geo-specific market like to connect with the legacy of a brand which represents the culture of the place. If this point of connection is taken into consideration for website redesign, your online presence will be stronger. The potential customers will engage with the redesigned website, and the existing ones will become loyal to your brand. Do discuss with a professional web designer on such redesign solutions from this angle.
Being trendy, you would like to have your website redesigned for a trendy look in keeping with the ongoing trends. It is fine to be trendy, but following the current fad in redesign may not prove to be an enduring phenomenon. It is always advised to keep the upcoming or futuristic trends in view while modifying the look and feel of the website during a redesign. The current trends will fade away in the coming days. If the redesign embodies upcoming trends, the website will be in vogue for a longer time.
Everyone has a fetish for the unknown, and so do your customers have. The redesign must be inspiring for the existing customers and potential ones in target groups. Only creative and innovative designs can be inspiring. The redesigns can make your customers feel connect with your business, if it has the magnetic power which spreads like a domino effect. Such a redesign may draw attention of your competitors too. It is possible only if the designer conceptualizes the redesign by stepping into the shoes of your customers. It is not difficult for a professional web designer.
Nothing is wrong with the involvement of your loyal customers in redesign of the website. Loyal customers are well wishers too. They may have ideas to share for the betterment of your company website. Allowing them to get involved in the redesign is letting them connect with the brand. You can launch a redesign idea contest inviting the most loyal customers to share their ideas. Mountain Dew often pursues this practice with their customers before the redesign of cans. Once their ideas are collected, discuss with the website redesign expert on the feasibility of the ideas.
Lack of emotional connection between your website and its target visitors may be one of the reasons why your brand has ceased to evolve. Business website design must have the power of emotional branding. Make sure to implement this strategy in discussion with your designer while getting the website redesigned. Website look and feel with emotional appeal never fails to impress the visitors from the geo-specific locations that you are targeting for marketing. An industry-experienced professional designer can better guide you.
I am a website redesign expert having specialization in business web design with emotional appeal. Let’s have a free talk on your requirement.