Today’s generation is that of Internet-smart customers. They choose stores to shop for and restaurants to dine out based the information that they collect online. Does your restaurant business website cater information on what to eat, what special menu is, where the restaurant is, etc. to potential customers? If no, it is sure that the website needs a redesign. Just displaying the menu on the service page and the physical location on the contact us page is not enough. Here is how a professional designer can make your restaurant website a complete one by integrating essential features:
Image gallery is the most workable feature of a restaurant website. High resolution images are quick to grab attention and draw clicks. Image is a central part of Facebook marketing and Pinterest marketing for the same reason. Image gallery integration to restaurant websites promises dual benefit. Visitors would feel compelled to visit the gallery and browse the images to catch fine glimpses of the restaurant and its décor. Some of them would like to share the images with their friends and followers on social networking platforms.
If the integrated image gallery is mobile friendly, the benefit is manifold. This way you can reach out to mobile users. They can make up their mind about a visit to your restaurant while browsing the image gallery on their mobiles. Here is the usability of mobile-friendly responsive web design. Mobile device friendly image gallery design is a cost-efficient service these days.
What does your restaurant offer? Which cuisine or cuisines does the restaurant specialize in? What is the menu on offer? Any exclusive delicacies on weekends? Visitors look for this information in a restaurant website. Food menu is another important feature of restaurant websites. The integration of the menu is a must for good coverage online. If a visitor finds the menu after his culinary preferences, he will surely share it on social media. He can decide on the delicacy to see the menu online prior to visiting the restaurant.
Google Map is an important online feature that facilitates search for businesses offline. Do you want the first-time visitors lose the way to your restaurant? Do you want to lag behind other restaurant websites by not giving directions online to visitors? A big ‘No’ absolutely. Then, Google Map is must integration to your website. It helps localize businesses and helps users find out them in the real-life world. Today’s mobile generation go online to locate restaurants and stores on Google Map.
Do you offer ‘Take Away’ service? If yes, why not e-commercialize your restaurant business? Take orders through the website, receive payment online and supply the orders offline. At least, you can run this service in the neighboring areas. Shopping cart integration and online payment getaway integration are the features that your website must have for e-commercialization. And, social media integration will take the business far forward. Mobile users who hang on Facebook most of the times can use this facility to place orders online.