Website redesign is reinvestment in your business. You should get the best fruit of this reinvestment by knowing why the website needs to be redesigned and how to get it done. Here is an analytical discussion on the same:
What are your expectations from the business? What extent does the current website meet the expectations to? It is crucial to evaluate the capability of your website in line with the expectations. If the website capability graph is low, your business website needs redesign. Make sure to have the website redesigned in compliance with your vision and mission. After all, it is reinvestment in the online presence of your business. Ask yourself the following questions and brainstorm the answers before you go further to invest in website redesign for your business:
- What are the prime features of the current website?
- What are the drawbacks in the design of the website?
- Where does the website stand in competition with its rivals?
- What do I expect to achieve from the website redesign?
- What does the website need exactly – change in design or structure?
Once you have got answers to the above-mentioned questions, document them on a soft copy or hard copy which will serve as a piece of communication to the web designer. The documented questions and answers will convey your purpose to the designer and make him understand what you need exactly and why. Make sure to leave no communication gap between him and you so that you get the best of his skills for what you will invest in redesign.
Apart from content, design and SEO are important aspects of website. It is not necessary that a website lacks search engine friendly features and catchy design features at the same time. It may be low in design while it is high in search engine friendliness. Make sure that the website retains its SEO value after the redesign. Otherwise, you may need to reinvest in the search engine optimization of your business website. It must be consistent with the redesign process.
If the current design of your business website lacks search engine friendliness and if that is why you have decided to go for redesign, make sure to approach the designer who specializes in SEO friendly web design. Before hiring the designer, you need to figure out which SEO features are absent from the design of the current website. Get the website evaluated and analyzed on this front, by an SEO expert. Get a SEO plan from the SEO professional and share it with the designer to implement on your website during the redesign process.
Take a dummy of the redesign from the designer before deciding on it finally. Have a discussion on the dummy with the designer and get an analysis of the features that the designer suggests to integrate in the new design. Thus, you will be assured of the end product with new look and feel that will meet your expectations and suit your business.