Website design for startup businesses is a challenging process. Though a startup business has competitors in its niche, and their websites may serve as models, website design and development for startups is a herculean task which is interesting as well. What the best way to design startup business websites is has been anticipated and debated a lot. Out of my experience with startup businesses in different industries and markets, I would say that there is no best way. Here is a discussion on what makes user-friendly websites for startup businesses.
User friendly visual design is one of the must-have features of websites for startup businesses. Most startup business owners prefer clean web page design with light colors want their designers to innovate something new on this line, at the same time. They believe that experiment with design elements for the sake of innovation does not mean going beyond the limits of visual beauty to create something that repels audience instead of hooking them. An experienced designer like me who has worked with several startups till date can best perform in this space.
Another highly useful feature of startup business websites is the highlight which is aimed to trap audience. Using this design feature, website owners dominate prospects. There are specific pages, specific features or specific sections that website owners want prospects to explore on the first visit. If those specific pages or areas are highlighted in a different or contrasting color, it becomes easy to direct the audience the way you want. It applies to the product area too. Highlight can help to drive the desired attention from the target audience to that specifics and benefits of the product.
The way to introduce a product or service to the target audience must be integrated to startup business websites. To be precise, it is a product tour or demo. Startup businesses cannot manage without a quick tour or demo when it comes to introducing and popularizing an idea that they are working on. This section of a startup website needs a strategic approach toward creative design. If it is dull in design, it will not serve the purpose. Many startup businessmen believe in the simplicity of access to product tours.
The usability of startup websites is not achieved at one go. A continuous process to achieve and improve usability must be in place. The process entails many tweaks and twists in the presentation, design, functionality, and look & feel of websites for startups. Critical sections like member login, registration form, call to action, payment gateway, landing pages, etc. are tested over and again to evaluate the usability level. The parameters of usability are, accordingly, indexed. Design is one of the crucial parameters. Besides, startup websites keep integrating new features with business development from time to time. Evidently, design and redesign are part of the process to achieve maximum usability.