Most of the urban people of today are Mobile Internet Users. Whenever a new smart phone hits the market, it sells like a hotcake. Apart from smart phones, regular mobile sets give Internet access and integrate social networking. Youngsters are using tabs to go trendy. Tabs come with Internet connectivity, too. So, Internet access is not a big deal in present times, ruled by digital technology. With the increasing sale of mobile phones and tabs, the number of Internet users is evidently on the rise. You are perhaps wondering what the purpose of this talk is. Am I right?
Do you ever think that you can sell your product or service to this mobile Internet using population, through a small business website? Yes, this is what I am looking to make you understand. You have a small business, and therefore you don’t find the idea of having a website a feasible one. As far as I think, you are not aware of how a website can make a difference in the performance of your business. If your business is located in a Tier 1 or Tier 2 or Tier 3 city, you can take the advantage of your urban business presence through a website. How? To know, go through the rest.
Like print newspaper classifieds, there are classifieds on the Internet. To say precisely, these are dedicated classified websites where businesses, small and big, are advertised with along with their physical addresses and contact details. The sole purpose is to fetch potential customers to their stores. However, this policy does not benefit big businesses and small businesses equally. The main point of difference between big businesses and small ones is a website, in this respect.
Large-scale businesses have their own websites. Their business website address is mentioned in online classified ads of a specific category. They receive a good volume of traffic from the daily visitors to online classified portals via their website links. Thus they are quick enough to trap the traffic for the selling of their products or services. And, you are losing them out to your rivals just because of having no website. Who is benefitted – they or you?
Being small or big in business does not matter. What matters most is the target market exposure that a website provides. If you have a small business website and if you mention the website address in online classified ads, the viewers of your classified advertisement will surely click on the website link and explore what you are offering, what the latest product is, and what the market price is. Today’s Internet savvy shoppers prefer to view a product online before visiting the store where is the product is available.
Having a website for your small business is a sort of online marketing trick. If you don’t try this trick, others will do and benefit from it. Leaving the market open to your rivals is not a good business policy. Most of small business owners hesitate to have a website. It is mainly because they are worried of web design costs. High web design cost for small businesses is simply a misconception. Small business website design services are quite affordable at some web design companies.
Hope, you have got the purpose of this entire discussion. You too can gain a share of the online market. But you need to have a website for your small business for that.