The days when we used to take our neighbors’ opinion about a school, its education system and teaching faculty are gone. We decided on the admission of our children to that school, following their opinion. A school is the place where a child’s personality and character building begins. So, the quality of education in schools was and is a concern with parents. With the Internet at hand, we have shifted from the neighbors to school websites. We prefer taking a direct look at a school on its official website to relying on indirect opinions.
Evidently, school websites have immense importance. What is more important is how it is Designed and presented. Design is part of the marketing material that an institutional website is packaged with. The way a school website is designed gives an impression of the school. And, it is the first impression that works. Needless to say, web design plays a great role in building the positive impression of school websites.
A school website is an information centric platform. The interface design of the website must be conceptualized with focus on the arrangement of information. People visit the official websites of institutions to collect information. So, website design for schools is basically virtual information design. It entails proper categorization of information, design of categories on the interface and navigation among the categories. To be precise, the better virtual information design is, the more impressive the website is.
Next to information is brand image that impacts the impression of institutional websites. A website is not just an online presence. It projects the brand image and brand value of an organization. Evidently, particular care about design and style needs to be taken. A school’s brand image and value must be retained by the design and content of its website. The web designer whom you hire to have your school website designed is supposed to brainstorm on these fronts.
A school website is not just about showing the surface of the school. It is supposed to take visitors on a virtual tour of the school campus, library, laboratory, classrooms and auditorium. Today’s techie parents desire to take a look at the classroom infrastructure for interactive learning. School websites with a virtual tour section are more appealing than usual websites. To think from this perspective, quality is a critical aspect of website design for schools.
A school website is the medium of connection between the school and parents. They connect with a school through its website. Logically designed interface helps communicate the information to potential users in an efficient manner. If the interface is not designed properly, the visitors may not able to catch with the school. Impression, brand recognition, brand image and information – all depend on how school websites are designed.