The use of large background images on websites has been a trend throughout the year of 2014. No doubt, it is going to stay in the New Year 2015. Of the recent web design trends, large background photo use has been the most popular. It does visually transform the overall look of websites. Thousands of websites have overhauled the way they look by implementing this web design trend. Even visual marketing campaigns for websites have incorporated this trend as a means of audience engagement and visual interaction with target audience.
Besides visual enhancement of a website, the use of large background images has a definite purpose. But, most of the times, it fails to serve the purpose; the purpose of communicating an idea, a message, which website owners overlook. Large, beautiful pictures are available in stock images. Many website owners buy pictures from stock images and upload as background images to their websites without giving a thought to its usefulness beyond visual enhancement. Those who have newly joined the blogosphere play with cool images to make their blogs look cool. But, it does not help business websites any way.
If you really intend to take your website to a new level by giving it a meaningful look, go for a custom background image. It will not just beautify the background and improve the look of but also add a meaning to the purpose. Only a custom image for the background will relate to the purpose and philosophy of your website. This task can best be mastered by a professional designer. He can infuse your business philosophy into a custom background picture. It will magnify the power of your website’s business communication.
To be precise, if you have a medical information website which is focused on home health care, the background image should be in sync with the focus / purpose of the website. The background image should communicate the importance of basic home health care knowledge for senior citizens. No denying to the role of a professional designer here! Only he can create such a powerful background image which is useful as well as meaningful.
If you are a lawyer or have a law firm, the background image for your attorney website should reflect the role of law and lawyer in providing justice to target audience. The more evocative is the image, the more powerful is the message. This is the power of communication that will connect prospects with your business / profession. So, get a designer to have a meaningful, useful, relevant background image for your website.