No denying that website design is a considerable matter of investment. Whatever you invest to have a website for your business, make sure to invest it in the right profile having the right knowledge and skills. Here is a brief guide on what grounds you should hire a website designer.
Search Engine Optimization
A good website designer for businesses like construction firms and law firms in North America designs websites complying with SEO guidelines. Being professional, designers like me do not design websites which Google ignores because of their non-compliance with its SEO guidelines. If the backend structure of websites does not meet the basic requirements of natural search engine optimization for ranking in Google, the website will remain just as an online face of your business to the known in your acquaintance circle. What about the other users, I mean potential customers, who will not find your business listed among the first ten or twenty or thirty search results in Google simply due to lack of compliance with basic SEO in the website design? Give it a thought while hiring a designer for your homecare services in United States or any other business.
User experience is another unavoidable factor that must be defined in the interface of websites through practical design keeping the audience in view. User experience ranges from the look and feel of a website to the functionality of each of the features. It is related to not only design but also ranking in Google and salability to target audience. How each part of a website design interacts with visitors defines user experience. Everything from image, font style, white space, page loading, newsletter box / email capture form, placement of essential features, display of information, etc. has a role to play in defining the level of user experience. The better the user experience, the higher the engagement level. The more the engagement is, the more is the business. Do make sure to hire professional designers like me who give a lot more importance to user experience in web design.
Conversion Rate optimization
A good website designer designs business website putting authority to the user interface much like an influential personality. An influential person’s public appearance comes with authority that touches everyone. Likewise, thoughtfully designed business websites should reflect some authority through the look and feel, which influences visitors / users into dealing with the websites. Would you like to do financial transaction for a purchase on a website that is nothing more than a common WordPress style with ordinary looking images? Such websites lack authority, and therefore cannot win the confidence / trust of potential / target audience. That is why authority in web design is important. It comes from unique user interface with cool features of great use. The higher the authority is, the more is trustable. The more trustable is, the more is conversion. The conversion level of a business website is impacted by web design. Hope, you will not miss out on this point while hiring a web designer for your business.