Be you an architect or lawyer or medical professional, if you are not in competition you are nowhere. It is the competition that will get you noticed in the relevant industry. In present times of digital media, the virtual marketplace is the place of rising competition. A website is the gateway to the virtual marketplace. You may be wondering if it is the only usefulness of a website for an architecture firm. There are several different purposes of having a website for architecture firms apart from the basic necessity. Let me unfold precisely:
A website can prove to be a building block of career for budding architects. Having a website means having a self-made platform where you can exhibit your work on architecture in digital form. Get digital impressions of your work and upload them as a portfolio to the gallery of the website. You can easily share the link to the digital portfolio with architecture firms via emails. The link can be added to your email signature too. If you are an architecture photographer or a digital artist with specialization in architecture, you will similarly benefit from having a website.
Architecture firms need a website as their online address. Gone are the days when people used to ask where a firm or store was located. What people want to know these days is the web address of businesses. Architecture firms can leverage their online address by adding the website URL in the signature of marketing emails. Not only marketing emails but also branding collaterals and business communication materials can be furnished with the link to the website.
Customers like to deal with the businesses updated on the best practices in the current scenario. If a business seems to be in the dark of the changing market, it is perceived to be outdated and stagnant. A website can keep the presence of an architecture firm alive and fresh in the memory of its target audience. A ‘business news’ section can be added to the websites of architecture firms and this section can be updated from time to time to give an impression that your company complies with the best practices in the industry.
You may question the need of a website when social media is there. It is true that you can have free social media profiles and pages. But social media updates are perishable like news. They come and go. They do not retain the business potential. Social media works best and benefits a business to a maximum when the business has its own website. The same is true about architecture firms. The interlinking of business websites and social media channels drives the number of visitors, views, leads and conversions.
Several other benefits of having a website for architecture firms are there. Let’s have a freewheel chat and discuss how your architecture business can get the best of a website.