It cannot be stressed more how a good website design contributes a lot to catch attention of marginal audience and clip to existing customers. By design, we always mean visual appeal, which in turn, refers to the collage of components that meet visitors’ eyes.
Visual elements include shapes, colors, fonts, pictures and overall balance of a design. Visual appeal of a website dictates how positively it affects us, whether we will use it and if it would imprint any influence on our mind for a long time. But is that enough?
Let us first see how visual appeal can play a part to spell success for a website.
Firstly, it arrests attention. A fascinating design is the primary factor to invite your target audience and cajole them into engaging with your website.
Secondly, a nice look always creates first positive impression which is extremely important for your website success. It helps us decide, just within a few seconds, whether we will spend our time and thoughts on it and visit the same next time.
Thirdly, a beauty of joy is forever. So if the look pleases your target customers, you are close in on a long-term healthy relationship with them.
Fourthly, Visual appeal stirs up emotion. A pretty look eases communication on a more emotional level. And who not knows consumers’ behavioral pattern is mostly dominated by emotion rather than logic.
With advantages of visual appeal explained, let us now turn our attention to discussion whether visual appeal could alone earns one result in terms of recognition and return on investment.
There is no doubt that visual appeal could produce overwhelming impact on visitors. However, there are other small aspects which are no less important and play a big role in deciding what visitors think about your website and how or if they will use your site in future. These else matters are clubbed together as ‘technical stuff’.
Firstly, a website has technical framework at its chore of design and development process. Apart from inviting, a website must be interactive and to ensure that, it must be functional.
Secondly, your website must be findable in search engine result pages. Majority of online crews search Google, Yahoo and Bing to find a particular company, product or service. To make your website working, you need to consider good SEO strategy and even online advertising.
Thirdly, make sure your website features usability. This is the scenario where information architecture and interactive design claim importance. A website is meaningless with all colors and white and without any peepers. So you need to load useful content, the flow and information of which will be liked by your target customers’ group. In a word, they should never feel down in the dumps with design, navigation and content of your website.
Lastly, your website should score high on ‘accessibility’ feature. The users must be able to access it from different devices and on different operating systems. These days, users often search website on their mobiles. So irrespective of platform they search on, it is important to ensure that they get immediately what they want.