The number of websites is multiplying in leaps and bounds. So does the web design industry in keeping with the latest design evolutions and trends. The collective purpose of most of the trends is to create more usable, dynamic, sophisticated and simple websites. Some of the web design trends have gained momentum in 2014 and are expected to evolve more in 2015.
Less clicking & more scrawling
Websites which require users to click from page to page are gradually losing popularity. A click takes 2-3 seconds to open a page. Just imagine how much time it takes to browse a website comprising several product or service pages which need to be clicked. But today’s generation prefers scrolling to clicking. Scrolling is a smooth ride across the overall content of websites without any need of clicking on the way. Especially the youngsters among mobile device users like a smooth web browsing experience more than making a number of clicks to reach a particular page. They belong to the fast-paced generation and time when only a few people stand in queues for tickets at theaters and railway stations. Besides, websites whose flat user interface comes with scrolling have more user-centric SEO power.
Gone are the days when logos and icons, the brand identity materials of a business, used to pop on websites every now and then, in order to draw attention. Nowadays, smooth appearance of logos and other design elements on flat user interface of websites is expected. Evidently, flat design of logos, banners, and pages is the most popular web designing trend now. Flat design infuses more usability into websites from the user point of view. It is evident from the steady progression of this trend that flat design is promising enough to stay for a long time.
Mobile internet usage is in full swing now. It will reach another height in 2015. It has put conventional website design for desktops and laptops on the backburner. Responsive design is the focus of the web world these days. Even the rising popularity of responsive design has become a challenge to mobile website design which is all about designing websites only for mobile devices. Websites which are exclusively developed for mobile device users may not work well on desktop and laptop devices. Therefore, responsive design has emerged as an all-in-one solution. Websites which are designed in compliance with the guidelines of responsive design deliver equal performance across all devices – mobile, desktop and laptop.
Less is more
Websites have become more and simpler in look. Complexity in web design is a passé these days. Users look for rich content and dynamic functionality in a simple format. Simple design, simple look & feel simple navigation, and simple function are the most desired features of websites’ for today’s users. Websites with simple design have several user benefits. They work best on mobile devices in particular. A website must be neither uploaded with lots of visuals nor designed as a hotchpotch of elements. “Less is more” is today’s web design philosophy.