Design and content are integral to the success of marketing through landing pages. These two components have undergone a great evolution brought in by Web 3.0. It is Web 3.0 design and development technology that has introduced a new generation of landing page marketing. Only professional designers having working knowledge of Web 3.0 can implement it for you.
Web 3.0 revolutionizes content marketing
Web 3.0 has brought in the landing page evolution for content marketing. Landing page design with more meaty content has been possible because of it. Implementation of Web 3.0 for content marketing has given rise to microsite, a departure from the websites with overweight flash designs. Pure HTML is the making of Web 3.0 supported microsites. A microsite of the present generation is a display of several pages through hassle-free navigation.
Web 3.0 defines new customer experience
Before Web 3.0, web business development managers and chief marketing officers were little concerned about the impact of landing page design on target audience. But, now they are. They used to depend on text-driven search marketing for their defined ROI goals. With Web 3.0, other avenues of search marketing has opened up. For the growing importance of ‘customer experience’ or ‘user experience’, landing page design has undergone a revolution that is Web 3.0. It also helps with image search marketing.
Example: Take the landing page of a fashion designing course on the web for example. Without compelling design, it will not pique the students’ interest in the content of the course. Web 3.0 makes it possible to design landing pages with images of models, ramp, fashion shows and costumes, which drives the students through several sections of the content – course overview, course curriculum and career opportunities. One of the popular trends of Web 3.0 design is the use of an impressive image to fill the background with texts visible on the surface.
Web 3.0 makes landing pages more interactive
Web 3.0 design makes landing pages more interactive by adding exploratory features to the interface. With more exploratory features on the user interface, landing pages offer lots of interactivity so that the target visitors click on different sections to find out what they are looking for. A video embedded on the user interface of a landing page is a point of interaction and an exploratory feature of Web 3.0 design. Landing page design with user interface embedding a video is good for digital product marketing.
Web 3.0 makes social media integration possible
Every facet of digital marketing is under the purview of social media impact. Social media is the greatest manifestation of Web 3.0 technology. It is Web 3.0 development which supports the integration of Facebook, Twitter, YouTube, LinkedIn and Google Plus with landing pages. The ‘Like’ and ‘Share’ tabs work like secondary call-to-action buttons on the landing page. They display the list of others who have interacted with and joined the page. It gives a social proof of the usability and popularity of the page. It helps to convert new visitors.