Just having a custom template designed for your upcoming website is not enough. Many important factors such as SEO, visibility, user experience, branding and marketing depend on the design. Website theme in any niche must be designed with the latest search engine guidelines and user experience. Here is a checklist of search engine and user friendly design tips which will help you get the right template.
The content of websites must be grouped on the basis of relevance and categorized under a descriptive menu with the tabs that users identify with the information they are searching for.
The footer must integrate text links to the important pages of a website. Text links on the footer not only help users with optimal navigation but also are crawled by search engine bots.
Each of the pages under each category must have breadcrumb navigation to guide users forth and back on the website. It structures the whole website content into a series of parts which search engine bots can track.
Each page must be treated as an important page with a proper content structure including text links to the relevant pages as recommended posts or popular posts below. It provides visitors on the page with multiple options for what to see next, thereby increasing the number of views for the website.
The basic theme of the website must not be different in different categories. It helps average users a little with the navigation. With the change of design in the template, the navigation structure may change and make it difficult for first-time visitors to understand the way in and the way out.
Slow-loading websites are good for nothing. Time-consuming loading that tries users’ patience helps neither with the drive of traffic nor with ranking on search result pages. The template must be designed in such a way so as to make the website load fast.
Not a single page of the website should have a blurred or hazy image. Blurred images do not fetch attention. Rather, they annoy the visitors.
The logo of a website must be placed rightly on the template so that it can draw the attention the moment visitors land on the website. Don’t forget that logo is the first identity and icon of any website.
The pages of a website must use images in jpg or png or gif format. These images have multi-browser compatibility which ensures optimal visibility of the visual content to visitors using different internet browsers.
The menu with the content categories of a website should be designed vertically. The vertical scroll helps mobile device users browse the website and navigate the pages smoothly on the screen. Design of templates with horizontal scroll is passé these days.
Do a little homework on other websites which operate on multinational levels. Check the design of the menu of multilingual websites. More space is required for the menu design in some languages than that in English.
For a discussion on the details of search engine friendly web design for your business website, feel free to get in touch with me.