SEO is an evolving and changing phenomenon like every other thing. For instance, the purpose of using keywords is far greater than mere desire of improving a website’s organic rankings in Google. I am sharing a few useful tips from the changing scenario of Search engine optimization so that you can update your SEO checklist accordingly.
Fast-loading Websites are Trustworthy Ones
Needless to say, page speed is a crucial factor to determine rankings of websites in Google. The search giant’s algorithm includes it among search result page ranking determinations. Moreover, Google launched a tool on 3rd June to measure the loading speed of websites on mobile devices and desktop, out of 1 to 10. According to Google analytics experts, 40% of users discard a website if it takes more than 3 seconds to load. It is a widely prevalent notion that a slow site is not trustworthy. On the other hand, fast-loading websites require low operating costs and ensure better user experience.
SEO Tip: Remove an unnecessary element that causes a website to load slowly. Deactivation of useless plug-in helps to boost the loading speed of WordPress websites. Remove non-essential widgets to uncluttered sidebars of websites. There are many tricks to speed up loading of web pages, which can only be performed by an SEO expert.
Readable URLs are Memorable & Searchable
An URL is the address of a webpage. It must be readable and meaningful to both search engines and users. URLs with unnecessary numerical figures are confusing, thereby leading to nothing. Search spiders are mere programs, not intuitive humans. So they need to be guided with search-friendly URLs like spoon-feeding of babies. URLs with five to six words including articles or prepositions are memorable and easy to be searched for. Revision of bad, non-user friendly URLs is a must do for result-oriented SEO.
United We Stand, Divided We Fall
“United we stand, divided we fall.” This popular maxim is true about the growth and success of websites too. Linking out to other trustworthy, useful websites and getting links back from them is an important SEO practice. It can also call link exchange. Do always consider websites with relevant content and good page rank for link exchange. Increasing the number of back links with very little value does not make any difference in the SEO profile of your website. It is necessary to analyze the profile of websites which you looking to get links back from. Website analysis is out and out a professional work to be done SEO experts.
Search Engines are Next to Target Audience
Google has made it clear in its last few algorithmic updates that write content for target audience first. The old school of SEO that used to put emphasis on crafting content around keywords is no more valid, but still some bloggers and content developers hang on to it. It is always advisable to leverage the power of Latent Semantic Indexing (keyword or key phrase suggestions at the bottom of search result pages of Google) along with long-tail keywords in user-friendly content instead of manipulating search spiders with a bunch of keywords in dull content. In real sense, SEO copy-writing refers to what appeals to your target audience, not search bots. If users read, like and share it, Google will reward it.