Many people are under the wrong impression that a brand is a logo. Rather, a logo is a branding material which is sensibly created out of creative thoughts connecting a business or organization with its target audience. A brand is signified by its logo. Logo designing is the very first step towards visual branding of a business. A graphic designer is the only professional to take this first step deliberately.
Visual logo design for branding
People are more easily influenced by what they see than what they hear or read. Visual potential of logos for branding cannot be denied in this context. The visual potential of a logo is leveraged to a maximum only when the consistency between the color theme of the logo and the philosophy of the business is achieved. In this case, consistency is referred to as harmony. Harmony of the business niche, product line and slogan attributes to the logo the desired visual effects which arrest the attention. It is just like creating the right environment with the employees wearing formal outfits at a professional workplace.
Logo designing is like designing and styling outfits for celebrities. It is the right fashion – traditional or trendy – which gets celebrities noticed in the public eye. They carry the fashion statements wherever they go. It is all about visual appeal to the mass. The same is applicable to the visual beauty, power and effect of logos for branding. A professional graphic designer with creative sensibilities knows what logo design will make your business visible to a large audience.
Interactive logo design for branding
What do you expect a receptionist to do if you make him or her sit in the cabin of an assistant manager? Will the receptionist be able to perform the duties of the assistant manager? A big ‘No’ in most cases! The former may not have the interactive personality that is a common professional trait of the latter. Likewise, the logo of a business must be interactive enough to communicate the business objectives and philosophy to the target groups. A mute logo does not help with branding. Logos for branding must be designed with interactive attributes.
Besides being a visual graphic designer, the designer must be an interactive designer. Only he knows how to make logos interact with the audience of businesses or organizations. A logo bridges the gap between the business and its customers. Such a powerful logo with lots of interactivity must be conceptualized and designed by a professional interaction designer who has a good understanding of sensitive user-centered designs. He can make the customers feel the personality of the business through the logo. It is just like we do not easily forget a person with dynamic personality.
If you are looking for such a graphic design professional to get a visually powerful and highly interactive logo designed, I promise to be the right designer with the above-mentioned qualities.