There are several ways to invite visitors’ attention to your landing page. You can use eye-catching typographic design or make it look funny and fantastic. You can include a video or lend some multimedia twists to your website; hopefully out-of-packs treatment will generate more leads for your online business.
Elements of Surprise
Have you ever tried to figure out why banner blindness is causing click-through rates to dip steadily over last few years? The visitors know where the banners are placed and so almost behave like a blind while switching their eyes off the section and concentrate on content and other areas instead.
To prevent that from happening, throw some surprising elements into your website. Produce a slice of your radical thoughts like rotating CTA to 45 degree as it will create an unusual look, forcing attention to come that way. My suggestion is to sauce up things and hijack visitors’ attention.
This classic technique is sort of installing a window on your landing page to create an effect of tunnel vision. To hold back visitors’ attention to your subject of interest, use of bold dynamic shapes is strongly recommended. Remember James Bond in classic sequence? There you can see him in circular design. That drives your attention to the sleuth, isn’t it?
At the same time, it is also important to create something at a distance so that the visitors’ attention bounces off that section to CTA part or other areas. In other words, there must not be any distraction on your landing page; otherwise, the visitors’ attention will hover on those elements instead of getting focused on the point of your interest.
As one of the direction cues, it can be compared with a direct but subtle punch on your face. That explains why they are so effective. The visitors spend only a few seconds on your page before deciding whether to prolong their stay or move away. With so little time at your disposal to convince the visitors, it is worth guiding them to the checkout.
An arrow, as a direction guide and pointer, serves the most obvious purpose of instructing the users to ignore everything but pay attention to the particular section. You can use an arrow to guide attention of the prospective visitors from headline and product images to the conversion area.
Invite attention to more crucial elements of your landing page by positioning arrows at strange places. However, make sure they are easily visible. If you need to define a path, create a sequence of arrows for your target visitors to follow.
It is kind of following ways in real world. When the same action is imitated on a web structure, it makes us into believing that they are worth following. You can arrange arrows to create a path-like structure, leading visitors’ eyes to the place of attention, interest and action. Directions are so strongly imprinted in our psyche that we tend to follow it almost like a blindfold.
Create converging lines to lead people to your ‘Call to Action’ section. Triangle shapes are most preferred as they are more dynamic. And their design makes them a good choice as a directional tool.