Performance is a catchphrase in today’s competition-dominated world. Sales performance defines business performance that depends on its website performance. What can better perform than a responsive website? Evidently, performance and responsiveness go hand in hand in the web design & development niche. Ask any business owner having some knowledge of the virtual market what the concern with him is. Everyone will say that it is business performance on the web. A business stands good chances to earn more and more leads with reaching out to more and more users through all possible mediums including mobile devices. No need to explain why business websites must be responsive to cater to the growing number of mobile device users.
So, how a website will perform once it is designed and developed is not an afterthought. It is a vital matter to be considered when the design is conceptualized and the development plan is chalked out. More than the desired performance level is achieved through optimization. It is easy to carry out the performance optimization process when the design is not planned yet. Therefore, performance is one of the parameters of design evaluation.
Conditional loading is another technique to raise the website performance level. It ensures responsiveness of websites for the users of mobile devices including smartphone. The parts of a website, or resources which slow the loading of some pages and make little use to the users are not allowed to load on mobile devices, by implementation of this technique – conditional loading. It can be put to action to stop loading some unnecessary images and widgets. Once the technique is implemented, the website must be tested to check if it is effective and how effective it is.
The term “user experience” is associated with the performance of websites. The better the website performance, the better the user experience. It is particularly applicable to the business websites whose target audience includes a large number of mobile device users. The user experience is defined how websites display the content – text or images or both – on the mobile devices, and how users interact with them. The issues with the display of web content on the small screen of mobile devices are worth a second thought to the way websites are designed. A professional website designer cum developer knows how to make the web text change its font size according to the dimensions of the mobile device screens.