Responsive Web Design – Why Is It Important?

With the rapid evolution of technologies, it has become critical for businesses to stay ahead of the curve if they want to keep getting customers. After all, newer technologies are more convenient and customers want that convenience and the other potential benefits that those technologies can bring. This is just one of the reasons why many companies in North America especially in East cost (New York, NYC, Jersey City, etc), West Coast (San Francisco, Bay Area, Oakland), have decided to update their websites and implement a Responsive or Mobile web design for certain strategic advantages.

Responsive Web Design

What Is Responsive Design?

In responsive design, the layout and the images of the site are resized in order to fit the size of the screen in which the site is being viewed. For example, the website can be displayed as containing multiple columns when viewed on a desktop screen. However, on a mobile screen, the website will be seen as a single column.

As a result of this flexibility, it is possible to view and browse the site easily without any readability issues irrespective of the screen in which it is being viewed. As it allows sites to be rendered perfectly on mobile screens, it is also called mobile web design.

Responsive design is the most important and most popular design style being used on the internet today. There are some very good reasons as to why this is the case. Some of those reasons are discussed below.

There Are Now More Mobile Users than Ever

Smartphones are slowly becoming ubiquitous all over the world. As a result, more and more people are browsing the internet through their mobile devices. After all, it is more convenient. In fact, statistics show that people spend more time on their smartphones than on a desktop or a laptop. These days, people are more likely to view a website from a smartphone than from a desktop.

The problem with traditional web designs is that they will not be rendered well on smaller screens. As a result, people will move away from these websites and visit those which can be viewed better on their mobile devices. This can affect a business significantly as it can lose its customers to the competition.

A Single Site and Greater ROI

Earlier, companies used to maintain two versions of the site, one for desktops and the other for mobiles. This would be a problem as it meant that the developers and content managers would have to perform the same task on two different sites. Instead of managing two sites, it is far easier to take care of one. It is also cheaper. Responsive designs allow you to achieve exactly that.

SEO Benefits Can Be Enjoyed

The SEO aspect is another main reason why responsive designs are important. These designs allow the user to interact with the site better leading to the improved user experience. A good UX is one of the factors taken by Google into consideration while ranking. At the same time, Google wants its users to get the best results irrespective of the device being used. As responsive designs cover mobile devices easily, they get an additional SEO benefit for your site

Understanding the importance of responsive web designs is vital in today’s world. Of course, implementing such a design can be a complicated process at first. Nonetheless, there are some tremendous benefits to be had.


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