Responsive design not only controls the viewing of websites across multiple different devices. It also influences user experience, search engine result page ranking, and cost of SEO campaigns. To be precise, responsive web design is an all-in-one solution for websites whose target users switch between mobile devices and desktops or laptops. The following is my logical arguments in support of why responsive web design is a must need in the year 2014.
Why Google recommends responsive web design
With 67% of the market share, Google is the dominant presence in the online search world. Evidently, what Google says becomes a statement for search marketers the world over. According to the Search Giant, responsive web templates come with mobile configuration which makes search engine optimization of websites for mobile internet search a lot easier once the templates are implemented. Google experts have referred to it as the best practice in the online marketing industry.
Responsive designs make websites not only mobile device friendly but also Google friendly. It is because the URL and the HTML of websites with responsive design are the same, which makes crawling and indexing of website content easier for the Google bot. In contrast to this, the URL and the HTML of a website without responsive design are different, which requires the search engine bot to crawl and index more than one version of the website. Hope, you have understood why responsive web design is recommended by Google.
How responsive web design ensures great user experience
Enhanced user experience irrespective of multiple different devices and their varying screen sizes is the greatest advantage of responsive web design. As it is difficult to say which devices the users use to access and browse a website, responsive design is the only solution to make websites compatible with different devices with different screen sizes. Others, the users are left annoyed with different experiences while browsing the same website on two different mediums – desktop and mobile device.
To say precisely, let me give you an example. You browse a website on your smartphone while on the way back home. You visit the same website on your desktop once back home. If the website in question is responsive, it will ensure the same user experience despite the move from smartphone to desktop. It is because of no difference in viewing the website on two different mediums. If the website is designed and optimized only for mobile devices, you will get frustrated while viewing it on desktop.
User experience is among the factors that Google considers while deciding on the ranking of websites on search result pages.
How responsive web design makes SEO cost effective
A website having only one version across multiple devices with varying sizes is easier to manage than those having more than one version. Separate campaigns are required for search engine optimization of different versions of a single website (if it lacks responsive design). Two separate SEO campaigns will require you to spend two times more than the actual expense. Responsive web design makes SEO a cost-effective need.