Undeniably, responsive web design is in huge demand to cater to different target groups using different devices. But the objective of responsive design is often misunderstood or misinterpreted. It is not just about proper fitting of a website across user devices of different sizes but proper content delivery through flexible adaptability of a website’s dimensions in keeping with different screen sizes without compromising the content quality and contextual importance. There are best practices for effective, successful and user friendly responsive web design which experienced website design professionals are familiar with. Three of the best responsive design practices are explained below:
First Practice: Prioritize Content Elements for Relevant Presentation
One of the best practices for responsive design is to prioritize content elements differently. Responsive websites can easily switch from multiple columns for devices with larger screens to a single column for devices with small screens. However, layout adjustment does not stop with change in the number of columns in case of responsive design. Different layout approaches should be defined for different content elements on a page or user interface.
Second Practice: Thoughtful Reduction of Irrelevant Content
To say precisely, you like to present a page with all of its content in a specific way for large screens. But small screen devices may require a change in presentation of the same page for effective viewing. Viewing of the page on small screens will be effective through elimination of unnecessary or lesser important content elements to save space. It should not distort or harm the objective of the page in the process. That’s why inclusion or exclusion of content elements should be prioritized importance wise.
Thoughtful reduction or removal of irrelevant content is another important art to be practiced and mastered by responsive designers. It is an aggressive approach towards achieving the most effective presentation on small screens by taking extraneous elements off a page and without reducing importance of the page at the same time. A responsive web designer succeeds in this merciless job when he masters this art strategically and meticulously.
Third Practice: Proper Evaluation of Content Relevance in Context
Measure relevance of content in terms of context is another important practice in successful responsive web design. If responsive design becomes more about size in terms of dimensions (of user devices) than about fitting in terms of context, it fails to serve the purpose. The actual content that packs in a message, sells a product or delivers information about a service should not be ignored in the “fit-to-size” which is not actual responsive design.
For instance, a restaurant website should deliver the information that is important for its target audience through effective presentation of the content irrespective of screen sizes while adjusting its interface to different user devices, large and small. Deliver of the content without compromise on its relevance across devices of different sizes helps to make users take informed decisions. That’s why the practice of measuring relevance of content elements is very important in terms of context.
Hope, I am able to make you understand why you should hire a veteran responsive web designer to achieve the best results for your website and target audience.
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