New functionalities are invented or introduced to enrich interaction design and make it a more dynamic experience for today’s tech-savvy users. Interactivity of websites is focused on engagement as well as entertainment because users have grown fond of wonderful designs which not only greet them aesthetically but also interact with them functionally, irrespective of devices. That is why modern interaction design is called responsive design. More and more websites are going responsive.
In interaction design, several modern design techniques are not merely standalone trends. They all add to the push required for interactivity, engagement and entertainment in present times of responsive design. For example, parallax scrolling, card-style layouts, personalization, push notification, video & animation, hover effect, transition, loop function and others are interactive design techniques.
Modern design techniques redefine the impression and impact of usability, one of the keys to success for business website. Currently, those design techniques are mostly used to ensure maximum website usability for mobile devices. “Above the scroll” was a preference of web designers, not long ago. Designing websites for mobile devices with small screens has led to the comeback of scroll as a prominent feature of modern interaction design.
The thought that scrolling is the bane of engagement is one of the biggest myths in responsive website design, considering the growing importance of interactivity. According to experts, smooth interactivity is what the time-conscious users like these days. It is scrolling that ensures smooth interactivity. Scrolling is mostly suitable for single-page websites which return good user experience on mobile devices. Scrolling also encourages visitors to interact with a website and explore it deeper.
Modern interaction design revolves around mobile experience, one of the key factors in redefining relationship between the audience and technology. Gone are the days when users used to fumble while navigating mobile websites because those websites required visitors to take the click-style action. Today’s mobile website design facilitates interactivity through swiping, tapping and zooming; these smooth actions give seamless access to maximum information.
Interface design and interaction design go hand in hand. Each page of a website should be treated as interface because mobile users can land on any page of the website via a Facebook feed or a Tweet or anywhere on the Internet. The interface-based interaction design helps to reduce bounce rate by increasing the audience engagement level.
Personalization is the latest objective of interaction design. It will continue to be. Geo-specific location based design is one of the aspects of personalization. Modern interaction design is also focused on the need of creating better contextual experience. With ample room for evolution, interaction design has a long way to go. What the next big thing is may not be predicted. But, a keen watch on what is happening in the market and the industry at large can help.