Hopefully, you have understood the basic difference between e-commerce websites and mobile-commerce/m-commerce websites in design. An e-commerce website may have a number of product sub-pages: one for product description, one for large product image, one for user reviews and one for product purchase form. It is easy to navigate through the product sub-pages of an e-commerce portal on a desktop or laptop. Is it the same for m-commerce website users? Absolutely no!
On mobile devices, the display of subsequent product sub-pages is difficult due to small screen size. The page display scope is little on mobile devices. The page display scope refers to use of breadcrumbs and full URLs which are distinctly viewable on a large display of e-commerce websites. Owing to the lack of this essential feature, it is functionally difficult to refer to the sub pages from the main page and to the main page from the sub pages in case of m-ecommerce websites.
A main product page contains product features, product image (small version), “Buy now” tab and user reviews. The mobile version of the main product page must have the “large view” option to click for large display of the product image. It is good for smart online shoppers. But the problem arises when most mobile users want to see a large display of the product image along with the description. With limited space available on the mobile devise screen, it is difficult.
“Auto-correction” feature is at times frustrating if it is used carelessly or improperly. “Auto-correction” does not always work properly because the in-built dictionary may not necessarily contain the street name or abbreviation which you are typing on the mobile. As the dictionary does not provide the correction, we end up entering the incorrect data to complete a transaction on an m-commerce website.
A major problem that results from “Auto-correction” is that we often overlook or ignore the correction provided by the dictionary. It happens on mobile devices particularly. Mobile users are more attentive to what they type than to anything else. It is all because of the small size screen. Thus they often end up inputting the wrong data. Professional m-commerce website developers make sure to integrate a powerful dictionary. Keep this point in mind while having an e-commerce website designed with mobile users as the target audience.
A long field is vital to display the inputted data distinctly. On mobile devices, “registration form” or “contact us” fields are too short to help validate the accuracy of the inputted data. So the users face difficulty while correcting errors. Often it is not possible to submit the “contact us” page or “registration” form, unless the inputted data are validated. The lack of time and patience on the user’s part adds to the problem, simply.
Self-validation feature would prove to be a great solution. If this feature is integrated to the mechanism of m-commerce websites, the inputted data will automatically be validated, and in turn the user time will be saved too.