Businesses have journeyed from commerce from e-commerce. Now they are moving from e-commerce to m-commerce (m for mobile). Existing and upcoming e-commerce websites are exploring the mobile commerce market. With the mobile user base growing vertically and the mobile world expanding horizontally, mobile commerce is highly potential. Evidently, the importance of e-commerce website design needs no introduction. Here is the first part of my study on dos and don’ts for m-commerce website design and functioning.
Make home page scannable
M-commerce websites must have easily scannable home page offering an overview of the content at a glance. By homepage being scannable, I mean to say that the mobile friendly home page design must capture the major sections of an e-commerce website. Product categories are the most important sections of e-commerce portals. Product categories are the first things that most visitors and shoppers click to check which products or what product types are available. If mobile visitors and shoppers don’t find the way to click categories, they will either be misguided or get out of the website and never turn to it again.
The home page of an m-commerce website being scannable helps. If visitors can click their way to categories, good are the chances that they will click the product pages as well. Thus scannability helps with conversion of visitors into shoppers.
Let home page display the brand list
Some of the visitors who are brand conscious shoppers look around the home page of ecommerce websites to catch glimpse of brands that the websites features or sells. The very first thing that they look for and want to check is the list of brands or brand pages. The brand list or category must be made noticeable with a different color or tab to catch attention. They will check if their favorite brands are available. If it is available, they will check what the latest collection of the brand is. The home page design of mobile ecommerce websites should be modeled with pages or categories of importance on the front.
Limit many graphical elements on home page
Home page with graphical elements calls for high attention. If there are too many graphical elements on a home page, the user attention must be higher than the usual. These days, Internet surfing or website browsing or social networking is part of everyone’s hectic schedule. It may not be right to demand high-level user attention for a website with highly graphical elements on the home page. Nowadays every web template for small website or large portal integrates more or less graphical elements. However, it is better to limit the use of too many graphical elements on home page.
Hidden category navigation is a mistake that m-commerce websites must avoid. If a website has five different product categories, the website must navigate from home page to each of the five categories instead of offering the “browse categories’ option which when clicked opens a new page with a vertical order of categories. As mention above, visitors want to browse and explore categories first when they land on the homepage. So, each category must be navigable from the home page itself. Sometimes, oversimplification does not work.