Advertising agencies operate in the marketing industry. They create advertisements for both established and upcoming brands in various niches. As they provide creative marketing solutions, their business websites themselves must be very creative in look and feel, which is achieved through custom web design by professional website designers. Here is a checklist of website design for marketing companies that you should have at hand while specifying your requirements to the designer.
It is possible to trace the popularity of digital video marketing in real time. That is why brands go for YouTube video marketing. If your advertising agency has created YouTube video ads, upload them to the dedicated ‘video gallery’ section for display on the company website. Make sure to have a website for your marketing company designed with a video gallery.
Custom background image
Custom background image of a website is a visual statement on the business of the website. It must be very creative in look and feel when it comes to designing websites for advertising or marketing websites. The more creative is the custom background image, the more impressive is the website. Trust only a professional designer with creative sensibilities for website design for your advertising business.
Custom background color
Colors and human emotions are interrelated. Every color in the palette has several different shades. Each shade relates to an emotion. The significance of custom background colors for business websites in various niches is evident. That is why the custom background color of your advertising business website must be professionally relevant and emotionally appealing to the target audience.
Custom theme design
Now, the individuality of websites in design is one of the conditions that Google strictly considers in compliance with its guidelines for ranking of websites on search engine result pages. Individuality of website design is achieved through customization of themes or templates in keeping with businesses or professions. Only expert business website designers can create custom themes for marketing companies.
Responsive layout refers to layout with mobile compatibility. Adjustability of website layouts with varying mobile phone screen sizes is an important condition that Google takes into account, to decide on the search engine ranking of websites. The more responsive is the layout, the more mobile friendly is the website. Trust me, only a professional web developer can make websites score high in responsiveness of layouts.
Search engine optimized
Search engine friendliness of website design is a very important aspect that professional designers and developers never ignore. They design and develop websites in compliance with the search engine marketing guidelines so that websites can easily be crawled by the Google bot once they go live. Search engine optimized templates make search engine friendly websites. It applies to the design and development of websites for marketing companies whose business depends on online search and visibility.