Change is the only symbol of life and the means of survival. It also applies to a website in the face of consistent evolution in design and functionality. Even lawyers’ websites are undergoing evolutions in many aspects. Get your existing website checked if it complies with the following or make sure to have a website designed in compliance with the following.
“Why hire us?” is a most important section / page of any service based website. A lawyer’s website is no exception to it. I would like to say that “why hire us?” is the biggest call to action which deserves most of the attention in design and presentation. The page should be designed like a visual presentation of a lawyer’s capability and skills in a much convincing fashion so that this ultimate call to action finally works to convert a visit into a lead. The design should not leave any doubt about “Why hire us?”
If you are a lawyer firm, not an independent law professional, the firm must have a vision and a mission which represents the culture of the organization. The design of this page of the website requires no less attention than the “why hire us?” page. It is because the culture comprising the vision and mission of a lawyer’s firm gives an idea of how clients are valued and their cases are handled with much care. Copywriting has obviously an important role to play here. How the page looks and feels is equally important.
A website is not a passive information provider. Be it in service or product category, it is a medium of digital communication between a business or a professional and prospects. The overall persona of the website should be so interesting that the communication should be on both sides. Two-way communication helps to maintain good relations with prospects even after they convert into clients. Needless to say about the role of powerful communication in conversion of prospects into clients! Get your website interactively designed by a professional.
Be it a lawyer’s website or a website for any other professional, it must be designed and developed using the best technology. Only a professional web designer and developer knows what the best technology is. Not only design but functionality matters too. A website is supposed to be communicative only when the prospects can interact with the features of the website at ease. Any hassle in the functional communication between websites and their target audience can be the bane of business. It is similarly true about websites for lawyers.
A lawyer’s professional website can be more communicative if it integrates a blog. But it takes a lot to maintain a blog on a regular basis. Being a professional in a niche, it is a sort of your responsibility to keep your prospects and existing clients up-to-date about the industry. You can do this through either blogging or syndication of content from other sources, to say publications in the law domain. You can syndicate the latest articles, features or case studies from recognized sources to your website in the PDF form.