Change is the only permanent phenomenon in any niche. It often works as a success recipe and a survival strategy, no matter who or what you are – a professional or an organization. The same applies to the design of websites. A website feels redundant in look and feel over time. No denying that website redesign means reinvestment, but for a purpose. Besides, there are a few strong reasons that you can’t ignore to evade some extra cost. I have listed and explained some reasons, out of my experience in the industry, why event the best law firm website requires redesign.
Is your lawyer website coming up among the top twenty search engine results on the basis of the keywords like “small law firm websites” or “best law firm website” in search engines? If the website is not showing up even after a few months of good search engine optimization support, it needs to be redesigned. Design is one of the unavoidable factors that impact the search engine result page (SERP) ranking of websites.
Is your law firm website retaining the existing user base? Or, does it bounce most of the visitors? Is the number of existing visitors decreasing day by day? If the results are negative, the website’s usability is to be improved through redesign. A website’s usability and user retention power run in parallel. Usability depends on the functional features integrated to a website’s user interface. Contact a professional web designer for law firms to get the interface redesigned with more powerful functional features.
Is your attorney website giving desired outputs through email marketing? You have implemented tested email marketing strategies to earn leads from the target audience. The leads are to be converted by the website for returns on investment. But the website performance is low when it comes to measuring the conversion level. Evidently, your site lacks the conversion power of the best law firm website. May be, the unprofessional design is repelling potential customers. If it is the case, get it redesigned by an attorney web design expert.
Does your law firm website integrate the essential sections that are required to cater to the needs of your target audience? Does the website score poor in comparison to your competitors’ law firms? Is the website designed without an in-depth study of the usability, interface and features of their company websites? If yes, get in touch with a law firm website design professional for redesign. Share your list of competitors with him so that he can run a check on the websites of their law firms to indentify the strong aspects which your website lacks.
A business website must be updated with the growth and expansion of the company. If a strategic change has been made in some unit of the business, the website should be updated accordingly to communicate it to the shareholders, partners and existing customers. If a new business unit has come up in the company, a new section should be added to the website by redesigning the layout. The same applies to law firms and their websites. If you add a new section, “case studies”, to your website, the page design should integrate the feature “Subscribe to us for case studies”. Contact a professional designer of attorney websites for redesign.