According to research, the users take only 10-20 seconds (average time) to leave a webpage. That means if a website manager is able to dissuade the users from moving away in this time period, it is more likely that the visitors will stay on the page.
The online crews’ behavioral pattern suggests they follow economic distribution of time while browsing through different quality of content available online. If a website is not valued by the visitors, it will see the visitors them away and never coming back.
The landing page of your website must convince the users that they have reached the right place and it is worth exploring. Followings are some important guidelines to help you design an attention-grabbing landing page.
Means of persuasion must be a priority
The part above the fold section is the most important aspect of every website, picking up glares if rightly designed. It requires no scrolling like the lower part. The landing page will be the first thing to come into the e-visitors’ notice. If its design appeals to the visitors, the probability of conversion – from visitors to buyers – increases by manifolds.
A landing page must be able to address the following questions:
- What is on offer?
- How is your offering unique and engaging?
- What will be the next step for the visitors?
However, it is a little known fact that distribution of attention over particular elements in a landing page is measurable. Most of the visitors are attracted to image size, which is an important element for visual communication.
Drop unnecessary catchy elements
Every element of the website serves a purpose, coveys a message and gives us some food for thought. Human being love to communicate and like what tells them a story. They look for the same story while voyaging through websites. To serve them what they like on their platter, avoid those elements which convey no marketing message to the users and only clutter the landing page.
A landing page that looks clean drives more attention on its way, thus heavily contributing to AIDA cycle which refers to attention, interest, desire and action. Make sure that every element of your landing page carries a purpose i.e. some meaningful marketing message. If anything is deemed unnecessary, leave it out.
Be careful about takeaways
Here are three important take-aways that you must never allow yourself to forget:
- During the initial stage – those 10-20 seconds – your landing page must convince the users about its offered value. People do not read website at first; rather scan it for valuable information. The fast it is delivered to them, there is high chance the visitors will read your website content reading and even perform the action that you want them to do.
- Distribution of attention over a website is measurable and can be optimized. With help of tools such as Attensee, you can check if the offered elements are bringing you result in terms of visitors’ attention.
- The users spend very little time to judge if your website is worth navigating. So you must make an optimum use of this limited time span. Have a final look at your website and if any component does not bear any direct and strong connection to your marketing message, drop it for a better result