According to some reports, 28% of the present U.S. population consists of the baby boomers. A publication by the Population Reference Bureau states that U.S. Census Bureau’s April 2014 data indicated the population of baby boomers to be 76.4 million. As children of most of these aging people stay away from them, predominantly either due to studies or jobs, it’s up to the in-home health care agencies to ensure that these elders live a healthy life and get access to medical attention as well as timely medical checkups to treat health complications.
In California, an increasing number of elders and their families are showing a marked preference towards in-home health care facilities as compared to out-of-home care, such as board and care facilities or nursing homes etc. If you offer home nursing care or assistive care services for the elderly, having a user-friendly website is a must to help your target clientele find and reach you.
Whether you want to create a website from scratch or give a makeover to your existing one, you should hire expert professionals to get a professionally-crafted website that would help you generate a compelling online presence. Here are some factors that your chosen web designer should offer:
- SEO-friendly design: Your potential clients in California (mostly the young family members of the elderly) are likely to take the online route, and do a search engine query with relevant keywords/phrases specific to your industry to find you. Therefore, your designer should integrate SEO elements (be it the Meta Tags, Alt image tags, use of proper keywords, generation of site map etc) to help your elderly homecare website attract more page views and clients.
- User-friendly elements: Whether you offer full service residential treatment in California or specific home nursing care services (like physical therapy, skilled nursing, home health aid etc), your website should be custom designed with user-friendly elements to give you full control via a website Admin Section. This will help you exercise complete control on your content and images, and change/edit/delete/replace them, as and when necessary. Your senior homecare services website should also have a clean navigation and clear contact information, placed prominently, to help your visitors browse and search easily what they are looking for.
- Visitor tracking: Knowing which regions send a majority of your visitors to the website and the ones with the highest rate of conversions will help you to mould your online marketing campaigns better.Therefore,your web designer shouldinstall visitor tracking code into your caregiver services websites. This code will send you monthly emails with detailed reports about the number of visitors, how they found you, the pages they looked at, the ones where they stayed for the maximum time and the pages from where they exited etc. Such details can help you get a clear view of your target clientele and position your business better to improve conversions from the specific geographic locations of your website visitors.
If you want to create the best health care agency website in California, cookie-cutter templates won’t help. Only a custom web design that meets your unique needs and appeals to your target clientele can do the job. Therefore, find a web designer with the right blend of talent and experience to get your in-home health care website crafted.