The content of ‘About Us’ web page is as much important as the design of home pages. If home pages hook visitors, the about us pages tell stories to them. If the homepage of a business website is intended as gateway to the business, the about us page is intended as a spokesperson of the business to communicate values, vision and mission of the business. Hope, no need to make you understand the importance of a spokesperson’s role in building the public image of businesses!
In the present-day world, communication has become much easier and more important at the same time. Brands become brands when they communicate their values through innovation and connect with the target audience through a clear message. Why Apple is Apple? Why Nike is Nike? Brand communication is part of their success stories. Consistency, harmony and credibility are the chief characteristics of brand communication that builds reputation, earns trust and fetches success.
The about us content of an organization or institute’s website, though written by a copy writer, is supposed to be the voice of the institute’s head or the organization’s CEO. The voice of such high-profile authorities should have a professional, decent, and influential tone to make the audience connect with their establishments. That is why; communication is the axis of all advertising and branding campaigns.
From this perspective, website is the most important part of online branding and marketing campaign. So the about us content of websites must have an authoritative voice. If you think that only the design of your website will work, your email inbox is supposed to be filled with the queries from potential customers. Does it happen really? They want to know about your skills, experience and knowledge before trusting you with their ambitious projects.
Most of potential clients look forward to working with those who are passionate about their fields, particular about quality work, careful about the delivery model and consistent in professional communication when the project is on the go. Make sure to present the ‘about us’ page content in such a way that it speaks for you pitches your skills and interact with potential clients. If you are a team, they want to know about your team strength and work.
Does it seem challenging to write the content of the ‘about us’ section of your website? Yes, it is. Only professional copy writers who have exposure in writing for various niches can take up this challenge. They can provide the desired content that speaks of your business in a convincing, precise and professional manner. This goal can be achieved through consistent coordination between you and the copy writer.
The copy writer does not know what your taste is, what your business is, who your target audience is, what your target market is, and what your objectives are. Give him all the requisite details and make him understand your requirements. Once he has got into your mind and visualized your dream, the canvas which he will shape up your vision into a reality on is not far.