When it comes to websites, functionality is certainly a factor that will be considered by users. On the other hand, users will not be completely satisfied with a website that just works. They also need the website to have a top-notch user interface.
The demand for a user interface is not limited to websites alone. It is inherent to how any product is perceived by a person, even you. If you are buying a product, it is a fact that you will opt for one that is functional. You will also want it to look good at the same time. However, if given the choice, it is only natural that you will opt for a product which can be used by you easily while having the other two characteristics as well.
This is the concept behind the necessity of a topnotch user interface for your website. Your site may have all the functionalities and impressive aesthetics. However, users will leave unless they manage to use your website in an easy and intuitive manner.
As a result, if you want your online business to succeed, you need to ensure user-friendliness through the implementation of a strong UI. After all, it will enhance the experience that the users enjoy on your site.
It is understandably a challenge to design a UI that is considered to be good by the users. In fact, it requires considerable planning and the implementation itself can take up a lot of time. Moreover, you will have to tweak and refine it rigorously before it can be deployed to the satisfaction of the users. The problem lies with the UI itself as it can be challenging to define. Each website will require a specific set of features to make it interactive for the users.
Nonetheless, there are a few things which you can do. First of all, you must be consistent. There should be no sudden and major changes in the UI between separate sections of the website. At most, you can have a slight deviation or two in the ways users interact with the site and perform actions. Offering action in multiple ways is more likely to confuse the user than having any real benefit.
A good tip about the implementation UI in the design is that the users should never end up asking what they should do. If you find such questions arising, it means that your UI is still not good enough. Keep testing and refining it to make the question redundant. Here are some other tips you can use.
User Interface is capable of playing a key role in your success. Therefore, make sure it has been implemented correctly.