What do you understand by “SEO”? Definitely, “Search Engine Optimization”. Can these three words sum up or describe the process? Absolutely, No. Many think that once a website is optimized with Meta keywords, Meta titles and Meta descriptions, and robot.txt file, XML sitemap, and content are added to the website, the game is over. Let me tell you, the game – competition with rivals – begins here.
I would like to untangle the threads of this seemingly complex discussion through a practical example. Suppose, a website is a first-time fighter who is about to enter the field and fight the opponent. Initially, the fighter needs to build a strong physique through regular workout and nutritional intake so that he can feel competent and confident to step into the field. Similarly, a website needs to go through the on-page optimization process so that it can be put into competition with existing websites of the same nature in the Google search world.
On-page SEO is the initial process to get a website ready for competition, connect the website with search engine bots through the right keyword use, and optimize the website in compliance with Google’s guidelines. Keyword analysis and selection for the website, writing Meta tags incorporating the keywords, keyword-centric content development for the pages, search engine friendly URL creation, keyword based anchor text creation to connect service pages through hyperlink and XML sitemap creation make the on-page SEO process complete.
Necessary to mention in this context, Google Analytics code creation and placement is part of on-page SEO. To say in simple terms, it is a series of metrics for evaluation and analysis. A fighter needs to evaluate his physical strength and competence level on daily or weekly basis. It helps him improve him incompetency and focus on the weak parts of his body. Likewise, Google Analytics helps evaluate the performance of a website in terms of keyword searches, incoming traffic, traffic sources, etc. This regular analysis helps identify high-performing keywords which need more focus for more traffic.
Once the fighter is through the rounds of competition, he needs consistent support and encouragement to survive till the final round and win in the end. Similarly, a website once it is crawled and indexed by search engine bots needs consistent (regular) support that off-page SEO provides through link building. Blog commenting, link baiting, article submission, social bookmarking, blogging and classified ads posting are the most common and powerful link-building techniques that help a website get noticed in the competition.
Whether it is physical fight or online competition, only the right strategy works. The winning strategy for a fighter consists of a balanced diet including 5-6 small meals a day and regular workout for a specific time span. In the same way, relevant keyword target, high PR social bookmarkings, and a specific number of links from quality websites make the winning strategy for a website. A fighter’s fight comes to an end once the game is over, but a website’s fight never ends as the competition continues to exist.
You need to hire a SEO professional for your business website just as a fighter needs a good trainer or coach.