There is an unbreakable bond between ‘Cause’ and ‘Effect’. Similarly, design, functionality and conversion – the defining facets of a website – are in relationship with each other. A business website must be developed from the designer’s perspective, the owner’s perspective and the user’s perspective.
It is good to optimize a website optimally for maximum conversion rates. If the design factor is set aside, the website will lose the appeal. If a website is functionally rich, it may be difficult to maintain the site technically. An aesthetically designed website with poor functionality does not help with conversion. Moreover, a flashy website using all design tricks fails to convert clicks and views into leads if it is optimized neither for users nor for search engines.
Simple design, requisite functionality and proper optimization are the keys to keep a website at its conversion level best. However, design, functionality and conversion are the key points of discussion in this post.
Draw user attention to conversion points
Direct attention to the sections of a website which are targeted for conversion is an intuitive facet of web design. Websites must be designed in such a way as to direct the user’s eyes to the conversion points, instead of drawing their attention to the less relevant areas. Most of the users are prone to be more attentive to the right side of a website than the left side. If you want the user to explore the left side content, the design of the left side must be high on visual prominence, and it can be made possible through interesting typographic choices. However, it is advisable to keep the most important conversion points on the right.
Don’t forget web design conventions
Website design is evolving day by day, through the implementation of new tricks and ideas. Going with the trends and trying new tricks is good for designers to hone their skills as well as impress their clients. It may not work for the target audience of your clients. Most of the users are laymen with little knowledge of web design. What matters to them is the purpose and usability of websites. A website with some design conventions helps its owner get hold of those users. Some conventional web design aspects are in keeping with the user interests.
Design should de-clutter websites
Website is no dress material. Evidently, it must not be cluttered with design. Today’s dress designers focus on the beauty of design as well as creativity using minimum materials. A business website is all about promoting services or products. The subject matter or content needs to be highlighted, not the design. The design of a website is a big decision to take with attention to various details. Rather design should de-clutter the look of websites. Ecommerce websites and information rich websites need a high degree of clarity.
Designing a website is not a small job just like Rome was not built in a day. A website is worth investment in consideration of many factors; some are mentioned above. Evidently, a veteran web designer can better guide and consult you.