The key to successfully convert website visitors into leads is to identify behavioral pattern of the defined audience and then formulate a plan how to satisfy their needs. The task could be more challenging than you think as consumers’ behavior is an evolving aspect that revolves around relentlessly changing factors, which govern their taste, preference and demand.
A proven working formula is to take a step-by-step approach towards every single aspect. Important it is to build up a motivational factor for a difficult task or behavior, making things much easier to deal with. Here are some ways to guide you how to proceed.
Develop a tiny habit
Contrary to taking a long list of New Year’s resolution, start your day with a promise to do a tiny bit of work like writing a single and simple sentence. Do not be too much finical about quality right when your day is kicking off. Instead make it a habit to be productive even in a very small way.
Motivation is important
Latching on to our ‘tiny work’ pattern, we can easily understand why one needs higher level of motivation to face a more difficult challenge. Motivation triggers your potentials and these two things happen within such a short gap of time that we are tricked into believing that two are occurring simultaneously.
Internet marketing analysts spend much of their time to feel the pulse of changing trend in the market and understand expected leads’ desires and fears, stepping our motivation for constructive copywriting.
Copywriting, at its chore, is an art about inspiring people into action. It must include features, benefits and proofs in interesting details but those are not all to motivate the visitors. A workable trick to convert them into leads is to trigger their demand with a spicy mix of scarcity and urgency in your writing.
‘Desire’ is the sole foundation brick of search marketing. The website proprietors invest a major share of their marketing budget to convince the target consumers why you should purchase from their product profile.
And yes, call-to-action is most important to tease interest of online creatures. For example, a Pizza delivery outlet has images of mouth-watering dishes on their website. Yes, that picks our attention but ‘$10 for a buttery non-veg pizza is what functions as a triggering ‘call to action’.
Pass your motivation to visitors for tiny habit development
Now just think if the company decides to change their ‘call to action’ to a week’s order worth of $100. Without considering whether it will be tasty, easy to store or be delivered in time, most of us will not care much about it because that is a hefty sum for many consumers.
Introduce them to tiny habits and then only think big. That will work just like a single sentence brewing into whole structure of content. Some of them will take the first bite and if pleased, the habit will continue and one day, the company will find their order increasing in size and with frequency. Taking off is most difficult and after that, you will find gliding easier.