When visitors land on your website, they should easily find their way in and around the website. They must not be wondering about what to do or what to choose next on the website. Websites with a conversion-centric design help visitors make a decision. It is applicable to product based websites in particular. For example,
A definite number of choices make it easy for potential customers to make a buying decision. It is evident that too many choices of a product make customers feel spoilt of choice, which may, in turn, result in their confused behavior and departure from the website without the ultimate action that is purchase. The varieties of a single product like tees should be categorized as festive tees, formal tees, casual tees, party wear tees, holiday tees, etc. Such categorization helps customers take their picks according to their needs, purposes and occasions. Therefore, product pages and category pages should be designed this way. The design of each of the categories should be different enough to help customers differentiate between two or three or four categories.
There may be more than one landing page for a single product. The design of landing pages for a single product should be different enough to arrest the attention of potential customers from different sources and with different preferences. Monotony of look and feel in the design of landing pages is bane of user engagement when it comes to generating leads from visits to the landing pages. If two different referrals direct a user to the same landing page but at two different times, the user may find it monotonous and leave the page without responding to the call to action. If the user visits two different landing pages of a single product and at different times, chances are high that he will take fancy to the product on either the first or the second landing page. It is highly recommended to get two or three variations of a conversion-centric landing page design for a product.
The content of a landing page consists of several different sections, so landing pages should be designed accordingly. The sections are interrelated in terms of relevance, and therefore, a landing page should be designed interconnecting the sections harmoniously so that the purpose of landing page content is best served. A professional landing page designer can be surely entrusted with this requirement for your business.
Logic and intuition are two user-centric approaches that an industry-experienced designer takes to designing websites, user interfaces, landing pages and branding materials such as logos. The practical aspects and the emotional aspects of design should be balanced so as to convert visits and views into business leads. Website design must be practical in features and functioning. It must be emotional in content so that potential customers connect with it. Only experienced, skilled designers can achieve the fair balance of logic and intuition in design.