Recently Google has done a great job in favor of online businesses in general and online retail businesses in particular. The latest trick from the Google brain is Google remarketing that helps businesses reconnect with the visitors who left their websites without making a purchase, and fetch them to the websites again for sure purchase. This post is all about how to implement this Google innovation to your benefit.
Generate a remarketing tag from your registered Google AdWords account. Then, place the code in all important pages of your website. The remarketing code placement is like an official instruction for AdWords to save the details of the visitors landing on the service page or any other important page of your website.
Once you are done with the code placement, the next step is to create a remarketing list for the landing page or the target page. Whenever visitors land on the target page, the recapturing code captures the cookie ID of the visitors and places the IDs on the remarketing list that you have created.
Now you are all set for an AdWords campaign. Add an appealing message to the campaign. Only those on the list will be able to see the message. An Internet marketing expert can help you with the remarketing campaign.
Why you should give a try to Google remarketing
Google remarketing code helps fetch potential visitors from other sources by showing your ad there. The Google remarketing campaign entails the display of your custom messages to compel visitors to revisit your for a purchase. It connects you with those visitors who visited your website many times but did not make a purchase there. It helps convert visitors into potential customers.
Google remarketing campaigns target visual ads that are more impactful, more powerful and more captivating. It appeals to the visitors and viewers. As this marketing innovation by Google will take time to gain popularity, you can take advantage of this by picking it up early. If you implement this Google remarketing strategy, you will have an edge over your competitors.
The possible things to target for Google remarketing innovation for increasing sales
- Daily product deals
- Discount coupons
- Seasonal sales
- Festive offers
- Promotional giveaways
- Product launches
- Brand building
- Reputation building
Some important tips to note down
- Visual ads in Google remarketing campaigns should bear resemblance to your website in look and feel so that the viewers can relate to your website.
- Keep text ads separate from image ads for individual analysis of impressions from ads.
- If there is an issue with the performance of Google remarketing campaign, make sure to replace the remarketing code at the right place and on the right page using the Tag Assistant tool.
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