These days, Web design and marketing are inseparable. It serves as foundation of online marketing campaigns. Marketing does not return on investment if it is not backed up with conversion-focused, creative and visually appealing web design. Here is an elaborate discussion on how web design and marketing go hand in hand.
Beauty has its appeal. It is true about fashion, interior décor, styling, and web design too. It comes at a cost and results from creativity. So, needless to say, web designers must be creative in thought, approach and result. Beautiful web design generates buzz, draws attention, creative media craze, hooks audience and drives conversions. If a website or user interface is badly designed, the negative effect needs no mention.
When it comes to designing a website, authenticity and customization matter. Some websites in the same niche may have a few design features in common. Uniqueness of design is achieved through customization which requires a creative approach. Adaptation is common in the web design industry. Every popular design and every popular fashion can be adapted to create something new with somewhat different look and feel.
Creative web design can play a trump card for your business in marketing campaigns. Something new and creative is required to accentuate marketing efforts to reach to maximum audience in target groups and promote a business. A website with visually appealing user interface integrating useful features is the very first need of a marketing campaign, both offline and online.
The website of a business is a product, too. You need to develop and grow relations with media and public relations executives in order to get noticed in the market and stand out in crowds. You must share your business website address with PR executives in the pitch letters or emails. No doubt, they would like to visit the website firs before taking interest in your purpose. If the website steals the show with them, you will get to hear from them. So, no need to elaborate on how important creative website design is.
People, irrespective of their different taste, like to be associated with what speaks to them, appeals to them and connects with them. It is the same reason why we prefer to visit a restaurant with soulful ambience and sop for designer brands in a glittering shopping mall. It is because beauty, in different forms, is irresistible to human nature and psyche. For the same reason, we get our workspace designed beautifully so that we can be at work attentively and stay productive for long hours. Web designers should keep these typical traits of human psychology in view while designing or redesigning website layouts.
Business websites in particular must be designed in alignment with the defined conversion and business goals. Emphasis on the conversion and business goals must be put throughout the design process of landing pages, product pages, sales pages, newsletter subscription pages, etc. The business perspectives and conversion goals of a website must be conveyed to the web design professional.