Web forms serve different purposes such as account sign up, subscription to a newsletter or online purchase etc. Irrespective of the type, they play a very crucial role for online interactions. However, there are some forms which are more important than other types. In this article, we will take a closer look at a very special type of form – contact form.
Contact form – if designed with love, care and professionalism – is one of the most convenient and effective ways to interact with those who are invisible. To be a success in virtual world, usability of your website can not be stressed enough, the feature allowing overall user experience for the visitors.
Here are 10 important tips on how to design a contact form that offers greater utility and richer experience for the users.
Create it personal
For the visitors, a contact form is a way to connect with your brand or better to say, the website owner. They look for interaction on a more personal level rather than being greedy to guzzle down information about you and your brand. So create your contact form more personal by leaving a message ‘Looking forward to hear from you’, ‘Feel free to contact me’ or similar types. You can choose handwritten font to lend a more personal touch and appeal to your contact form.
Make it interesting
Look of your contact form is a cue for the audience to know about your company. A personal style will stoke up interest from the visitors whereas a stale and sterile design will not be funny and appealing for them. ‘Impersonal’ feature will be a major flaw, deflecting audience off your website.
Avoid asking for random information
Endless information is too boring and scares away the visitors. Usually the websites requiring a lot of information never give reasons why they need all these. That irks the visitors. This is a good lesson to learn that you should never ask more than what you need. And to be precise, you will never need more than a name, contact number and email address.
Make it relevant
Before spending thoughts on choice of colors, fonts and other aspects, first assess why you need a form. What type of information you need from the visitors and what you will do with all these. Ensure that every field is relevant and self-explanatory.
Leave it simple
Never leave it with a garish look. Remember visitors prefer simplicity. They will only look for a field that reads ‘leave your message’. Do not confuse them by asking a lot of information. Make it simple but more personal but get off to an interactive start like ‘Hi name’.
Leave out captcha
Captcha blocks unnecessary submissions. But is it really important to test everyone coming to your website? Did you encounter a lot of spamming before you followed the trend of adding captchas? Dropping captcha will also keep your contact form simple and clean.
Define who will reply
Make it clear who will reply to your message. That comforts people that their message will be read and will not be sent to waste box. If you have a small team behind the website, give a group photo. It will make audience feel that their message will be answered. Better said than done if it is a big team but everyone in your group will not be voyaging through piles of contact requests.
Make it more credible
A contact form will be your online representative. It, in some way or other, represents you and your company. Try your best for it to create a good impression and send a message of credibility.
Provide alternative contact information
Though a form is the easiest way to reach you, not everyone is savvy with form filling. You should provide them with an alternative, otherwise they can never get in touch with you and you too will lose a slice of your target market.
Make it usable
Pay attention to usability aspect of contact form. Usability involves basic things like use of colors, contrast, font size and style etc. Readability is also important as a form is meant to encourage the visitors to reply through fill-in.