Call-to-action is the gateway to lead generation. It is mostly used as a lead-generating technique in email marketing, social media marketing, press release marketing, blog marketing, and contact page. It drives visitors to contact you for an interaction. Evidently, call-to-action design is a mighty consideration. I am sharing with you an insight into how professional graphic or landing page designers conceptualize the most inviting call-to-action design for businesses.
To arrest the attention of visitors is the principle purpose that call-to-action serves. Call-to-action buttons must be large enough to get noticed easily. But, the design must not be overwhelmed by enlarging it. Size of call-to-action buttons is not an independent factor. It depends on the position of call-to-action, the page and other credentials. If call-to-action is contextualized with graphic image and a little text, it will naturally be large. A professional graphic designer can best guide you regarding the appropriate size of CTA for your website or landing pages.
How do you feel to see a crowd at a shopping or billing counter in a supermarket? Call-to-action with little white space will make you feel the same. That is why the “less is more” policy is applicable to making call-to-action attractive. Make sure to not crowd call-to-action with unnecessary text or graphic elements. Leave some white space around it to let it breathe. Deciding on the amount of white space between call-to-action and the rest of the page is a business-critical factor that can fetch or repel visitors. White space must not disconnect call-to-action from the main content of a page.
Background color plays a key role in making call-to-action attractive. If the color in background is dull, it will rob call-to-action of attraction. The background color of CTA must be warm and enthusiastic so that it feels visitors with a positive vibe for taking an action. People psychologically feel drawn to warm colors.
Color contrast is as important as size in case of call-to-action. Color contrast is a powerful graphical technique. If it is properly applied between call-to-action and background, the call-to-action design will be a standout. The color for call-to-action in contrast to the background must be meticulously selected. Professional graphic designers make the color choice depending on the context of websites or landing pages. Moreover, the color contrast of call-to-action and background must be in keeping with the overall scheme of a website.
Where to place call-to-action on a landing page or product page is the most important business-critical aspect requires a proper consideration of several different factors. According to some advertising and branding professionals, the right placement is the top or the left side of a page. They reason that this placement does not require visitors to scroll down the page. At times, scrolling down is so slow due to slow internet connection or improper functioning of browser that it tries our patience.
According to some other landing page designers and online marketing professionals, the visitors who frequent visit a website get used to or bored of the call-to-action at a particular place. Most of the regular visitors intend to overlook the call-to-action. So, it is wise to think out a most effective placement on the basis of testing other related factors.
Do keep an eye on to the second part which will illustrate some other important factors for call-to-action design….