This article on what makes highly effective call-to-action design for businesses is continuation of the previous article titled “Checklist of factors for most effective call-to-action design”
Call-to-action designs with hover effect seem to be more inviting than call-to-action designs without hover effect. You might have seen that call-to-action buttons with hover effect give a perception that they are instantly clickable. It approaches visitors to click without a second thought. The hover effect reduces the gap between call-to-actions and target audience. Animated hover effect is simply irresistible according to digital marketing experts.
Monotony helps in no way. Most call-to-action buttons are given the same rectangular shape. Will you take fancy to the same collection on the second visit to a store? Absolutely, “No”. The same is true about the design of cal-to-action buttons. Besides, rectangle is a very commonplace design that makes no difference between banners and call-to-action. Digital marketers recommend CTA buttons with rounded corners or in circular shape. If call-to-action buttons appear like advertising banners because of usual shape, they are likely to get overlooked by visitors. Let the graphic designer try some unconventional shapes to make CTA buttons appealing in real sense. It will help increase click-through rates.
Surveys and studies show that the call-to-action designs with arrows pointing at them or directing visitors towards them are successful in terms of conversion and lead generation. The arrow rightly points at CTA button to the visitors who seem to overlook it and hurry out of the page. It not only guides visitors but also helps them interact with the page. The arrow must not point at visitors but at the CTA button. It works like an advertising gimmick to arrest attention.
It is better to have a secondary call-to-action button. Most business landing pages feature two or three compelling CTA buttons offering more than one option to serve different purposes of the visitors. Some visitors may be interesting in buying the product, while some others may request more details of the product. Or some visitors may be looking to contact the business itself. The page with only one CTA button that serves a specific purpose is likely to lose those who do not relate to the purpose.
Having two or three different CTA buttons for different purposes is not the end. The buttons must be placed on a web page or a landing page according to priority. Obviously, the product purchase button has higher priority than other CTA buttons in case of retail shopping portals. The CTA button with the highest priority must be prominent in color and big in size. The secondary CTA buttons must be placed in alignment with the primary one.
It is clear from the discussion about the above-mentioned factors how important the role of a professional graphic design expert is in highly effective call-to-action design.