According to a recent survey, 8 in 10 users search for health related information online. Quite naturally, the way people access Health Care information has undergone a sea change. The prediction made in a report by International Data Corporation (IDC) way back in 2011 seems to have come true. This report foretold that in the U.S, individuals will increasingly start accessing the Internet through mobile devices as compared to their PCs, wired Internet services or laptops by 2015. Therefore, Health Care websites should take steps to tap into this growing population of mobile users. One way to do this is by using responsive web design.
A roadblock in using responsive designs in the Health Care industry is the steep cost that’s often associated with it. Since the industry is already overwhelmed by critical factors like rising healthcare expenses, ever evolving demands for better patient care efficiency, service and patient outcomes, many Health Care website owners aren’t inclined to spend more on mobile-friendly sites. But the need of the hour is to find affordable responsive web design services. Leveraging such designs can offer a great solution to address operational bottlenecks and help health care providers to deploy mobile application solutions that can optimize health care quality. Many California businesses that are into managing patient health care, delivering medical services etc have opted for responsive medical websites and you too can join the bandwagon.
If you are still wondering why getting a responsive website for your Health Care California services is worth your money, here are the benefits that such a move will bring your way:
- Quick load times: Whether you offer skilled nursing care services in California or have a senior care facility, using responsive design will ensure that mobile-optimized versions of your content and images are loaded faster for a mobile user. Responsive medical websites are performance-tuned to make the site content load quickly irrespective of varying signal and connection speed quality of the mobile users. However, when your website isn’t optimized for mobile users, the lag time will frustrate your visitors, who are likely to go away from your site and worse, take their business to your competitors.
- Prioritization of content: Usually, mobile users browsing health care agency web sites in California are either interested in specific information or want the answer to a particular question. Therefore, you need to prioritize the content that your site displays to the mobile users. With responsive web design, you can easily do this by either abbreviating your content or choosing just some specific content that most of your mobile wielding visitors are searching for.
- Streamlined user experience: Quite a few Health Care California websites employ responsive design along with some intuitive strategies to offer their users a streamlined experience. For example, while loading a site, you may be prompted to choose your location and when you do, it would display the closest hospital to you and the ER waiting time. This could be really helpful for those who need emergency medical attention. Some responsive medical websites even aggregate user experience data, which they analyze to segregate the data that’s most impactful to their mobile users. Then, they prioritize it accordingly.
California Health Care industry is increasingly embracing the transforming capabilities of mobile solutions by saying YES to responsive web design and mobile-friendly medical websites. If you don’t want to be a latecomer to the party, jump right in and see how medical websites powered by responsive web designs can help you serve your clients better in addition to getting more leads and business from your mobile users.