Negative and positive are two main space types in web design. Positive space occupies the largest part of a website. It is where the visible content (both textual and visual) of websites is put. Negative space, most commonly known as whitespace, is the empty space in between and around the sections of content, which prevents the website from looking congested and makes it easy to interact with the content. Thus, the look and feel of a website is defined by using positive and negative spaces in right proportions.
Negative or whitespace is of two basic types – micro and macro. The space between two paragraphs, two sentences and two words is referred to as the micro type of negative space. The common space between larger and greater design elements such as header and menu bar, content outline and footer, etc. is called macro whitespace.
The interactivity of a website and the readability of its content depend on the amount of whitespace in alignment with the positive space. If a fair amount of whitespace is maintained, even impatient readers or users find it easy to interact with what websites display. A sharp focus is required for the maintenance of micro type of whitespace when it comes to defining how the text will appear to visitors. Aesthetically, it requires special care.
If the whitespace between sentences and paragraphs is more than normal, it may try out the reader’s patience. If the whitespace is less than normal, the text may seem repulsive to the reader. Hope, how it defines the readability of texts is clear to you. The same applies to the maintenance of space between words. The task of outlining the margins of whitespace in keeping with the volume of texts on a webpage is not as easy as it seems to be. Justifiably, it is a delicate art that a professional web designer is versed with.
Macro type of whitespace requires more attention than the micro type. It is because the macro type is related to the design of a webpage. It helps determine how a website breathes in. Often, website owners having little knowledge of web design and aesthetics ask designers to add more and more to headers. It is because header is the first thing to get noticed. If the header is cluttered with elements, the visitors to notice it will feel suffocated. Professional designers suggest keeping it uncluttered so that it can drive the visitors to explore the categories of the website.
The sidebar or sidebars of a website is as important as the header. A sidebar linking to the latest posts and popular pages of a website works like a magnet to fetch attention. This area of websites demands as much care as the header does when it comes to designing. Design with ample whitespace makes a website look purposeful, sophisticated and useful. A professional designer can aesthetically design websites using whitespace and positive space in a good ratio to ensure maximum user engagement.