There are basically two types of website – adaptive website and responsive website. An adaptive website is a number of websites of different sizes. When a user opens the URL in a particular browser, a script behind the website measures the size of the browser window on the user’s device and responds to the user’s request by returning a website of the same size. This website is a labor intensive one. American Airlines website is one of the best examples of this type.
A responsive website is the website that adjusts itself to the varying sizes of windows in different browsers. It is equally responsive to desktops, tablets and mobile phones. Nowadays, responsive website has outshined adaptive website in terms of popularity. Responsive design model is suitable for information-rich websites.
Adaptive design model is suitable for mobile friendly websites. If you have an event management business, or own a company that often hosts conferences, or run an event-listing portal, you need to keep your audience updated about upcoming events with all essential details on the mobile platform. Smart phones come in handy for today’s web generation. They keep checking the details of upcoming events on their mobile phones even when they are on the move.
Adaptive design model for mobile friendly websites integrates two useful features. The first feature is a “back to top” button. It is generally placed at the top and bottom of a webpage. When the content of a webpage is organized in a column on a mobile platform, this specific feature helps to scroll up and down the column. It makes webpage browsing convenient for mobile phone users.
Another feature that adaptive model integrates is categorization and placement of content as visible or invisible to the audience. This particular feature helps to keep the most important content visible on the forefront and the less important content at the back, thereby keeping the column smaller. The use of such a feature requires animation. It helps the visitor to reach the call to action once they are through the important details on the surface.
On the other hand, responsive design model fits into the websites offering lots of reading materials including news, articles, essays, blogposts, etc. The content of such websites including text and visuals must appear comprehensible and appealing across all platforms irrespective of sizes. Therefore, responsive templates with easily clickable buttons and navigable features are in demand for information-rich portals.
Which of these two types of website is right for you? It depends on your purpose, niche and audience. If you are looking to building an event-listing business online, make sure to go for a mobile-friendly adaptive website design. If you are looking to offer lots of multimedia content online, then responsive website design model is the right choice for your purpose.