Restaurant Business Website Trends 2014
Why not ring out 2013 and ring in 2014 for your restaurant business with user-friendly changes in the website? Some of the existing trends are going to stay intact for restaurant websites in 2014, while some new trends are all set to reshape the way restaurant business websites work. It is always advised to accept the new and implement the latest for survival as well as success. Here is a brief discussion on what to do for your restaurant business website in 2014.
Requirements of online ordering
Log on to a product website, browse product catalogues, check product details, and then order the order on phone. Isn’t the process long and tiresome? The same is true about many restaurant sites which require customers to make phone calls for order placement. This method of placing orders is time consuming. Online ordering is a simple solution to all this fuss. It streamlines the process of placing orders. All they need to do is to log on to a restaurant website, check the content of the menu, select a few items and place the order online immediately. It helps customers save on phone calls and time.
Restaurant websites require two things – call to action design and payment gateway integration – for online ordering. The former demands creativity, and development skill is required for the latter. The call to action must be compelling and placed at the right position so that customers place orders without a second thought. Payment gateway integration must be free from technical hitches so that payment for the order can be done easily and in no time. Both of these essential features of online ordering for food are best achieved by the master mind in creative design and the master brain in development.
Challenge of managing updates
People are always on the lookout for a change, be it in food, fashion, shopping, or travel. By change I don’t mean regular change in the look and feel of website design. It refers to change in the menus of restaurants on their websites. Regular customers who have tried most of the items on the menu look for a change in the taste. Updating the menu on a regular basis is the key to keep your business thriving in the ever-changing and competition-driven scenario.
Managing regular updates is a challenge that WordPress website owners can better handle. WordPress is an advanced CMS (content management software) platform with user-friendly features which streamline posting, updating, and editing of content online. If your restaurant website is developed on WordPress, you don’t need to worry about managing updates on a regular basis. Thus, you will be able to retain your existing customer base. Get a WordPress website developed for your restaurant business by a professional web developer.
Necessity of mobile-friendly website
Do have a mobile version of your restaurant website for a large section of smartphone users. Mobile device friendly websites enjoy lots of visibility and accessibility with smartphone users. People on the move or during outings use their smartphones to search for a restaurant on the way. You can get to know the benefits of mobile-friendly websites from some of my previous articles.